Bubbling newBubbling new i i htinsightsg(aka. Innovation Sourcing)

Bubbling is the th tprocess that

integrates severalintegrates several social dimensions in one’s own reality.

I d ’ iI don’t get itg

Bubbling helps an organi ation to e ploreorganization to explore new horizons, unknown experiences and capture newcapture new reflections.

It’s the experiencing of t t f thnew contexts, from the

past, the present and p pthe future.

WHY?WHY?

W d ’t h tWe don’t have true experiences about other pcontexts anymore. What we consume and learnwe consume and learn from are stereotypes and stories.

So, it is like Open Innovation, h i t t t lwhere we integrate external

experts in our innovationprocess?

It’s different. Open Innovation calls for expertsInnovation calls for experts from whom we can

t k k l dcapture knew knowledge, whereas Bubbling focus on YOU visiting other contexts, experiencing , p gtheir worlds and gaining new reflectionsnew reflections.

I i if h tImagine: if you have to innovate in HR. What would you do? Benchmarking internalBenchmarking, internal surveys etc.?

Imagine visiting aImagine visiting a prisons to explore human “normalization” or a monastery toor a monastery to experience how the

k t th i dmonks create their deep self-awarenes.

Bubbling createsBubbling creates unique new reflections, ideas, and stimulations for astimulations for a richer idea generation

d i tiand innovation process.p

ok, and why again is it , y gdifferent to DILO?(day in the life of a )(day in the life of a ...)

DILO is an important and rich toolDILO is an important and rich tool that everyone should experience. Bubbling however on the otherBubbling however on the other hand explores extrapolated contexts that are not necessarilycontexts that are not necessarily “direct” linked to the company's defined problem but more with thedefined problem but more with the identified paradoxes. Furthermore will YOU actively participate in thewill YOU actively participate in the process, experience and interact with itwith it.

and what value does…and what value does it generate?

Due to completely new reflections andreflections and stimulations, companies have a higher probability to generate substantial and gbreakthrough ideas. Consequently it is a toolConsequently it is a tool that helps to balance the innovation risk portfolioinnovation-risk portfolio.

Thank you!ycore@activisti.am

Anderson Penha@anderson_penha

Marcelo Fernandes@fernandes2050

André Coutinho@andrehcoutinho

Daniel Egger@daniel_egger