BUCS Conference 2010

BUCS Conference 2010

Strategic planning and fine detail: making sports services indispensible

David McHendry – Principal Consultant

14th July 2010

Integrity, Innovation, Inspiration

BUCS Conference 2010

Contents

Introductions

Context

What do we mean by indispensible?

Service challenges?

Potential interventions

Integrity, Innovation, Inspiration

BUCS Conference 2010

Context

Fee structure for universities Increase in competition between institutions Ageing stock of facilities Cuts in funding Universities looking beyond students in relation to wider

partnerships and income generation. Developing opportunities outside of peak demand. Sport potentially under attack for funding

Integrity, Innovation, Inspiration

BUCS Conference 2010

KKP work across the sector

Manchester Metropolitan University

Feasibility study on a new joint facility with the local authority. Assessment of need Facility mix Capital cost Revenue business plan Operational structure Management options

Business planning in relation to the re-procurement of the Sugden SC – with University of Manchester.

Integrity, Innovation, Inspiration

BUCS Conference 2010 Integrity, Innovation, Inspiration

KKP work across the sector

University of Leeds

Feasibility for the development of a new Boathouse. Needs assessment Design Costing Business planning support.

BUCS Conference 2010 Integrity, Innovation, Inspiration

KKP work across the sector

University of Sussex

Service strategy and facilities development options. Review of existing structure Role of the service Facility and campus

development options Service development options

BUCS Conference 2010 Integrity, Innovation, Inspiration

KKP work across the sector

Northampton University Feasibility study on a new facility

and service structure.

Assessment of need Facility mix Capital cost Revenue business plan Partnerships with neighbouring

school and borough council Link to campus master

planning Conference opportunities Service structure

BUCS Conference 2010 Integrity, Innovation, Inspiration

KKP work across the sector

University of Birmingham Business plan for the replacement of

the Munroe SC.

Assessment of need Facility mix Capital cost Revenue business plan Conference opportunities 50m pool opportunity Link to campus master planning Site development options

BUCS Conference 2010

Facility location – U o B

Integrity, Innovation, Inspiration

BUCS Conference 2010 Integrity, Innovation, Inspiration

Facility location – U o B

BUCS Conference 2010 Integrity, Innovation, Inspiration

Facility location – U o B

BUCS Conference 2010 Integrity, Innovation, Inspiration

Facility location – U o B

BUCS Conference 2010

Indispensible

What do we mean by positioning sport as an indispensible service?

10 minute discussion

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BUCS Conference 2010

Challenges facing sports services

What are the challenges facing sports services over the coming years?

10 minute discussion

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BUCS Conference 2010 Integrity, Innovation, Inspiration

Strategic planning

Where do you want it to be?

• Position• Role• Value• Condition• Relationships

• Indispensible• Vision• Objectives• Strategic partnerships• Investment

Possible interventions:• Strategy development..

Where is your service now?

BUCS Conference 2010 Integrity, Innovation, Inspiration

Strategic planning - interventions

Quality of the offer Facility infrastructure BUCS teams Intra-mural Community clubs Coaching and volunteering

Reach of the service Proportion of students and staff Segmentation of student body Community

Management information What do we actually know about our performance? What do we not know about the service? Does the service have a ‘value’?

BUCS Conference 2010 Integrity, Innovation, Inspiration

Strategic planning - interventions

Pricing Membership packages Pre-payment options Top-up to student fee structures Payment at point of service delivery

BUCS status vs increasing participation Is this an issue? Is there a balance to be achieved?

Cost of the service Need to drive efficiencies Perception of value among SMT Ability to invest

BUCS Conference 2010 Integrity, Innovation, Inspiration

Strategic planning - interventions

Partnerships Are the right partnerships in place? Do these partnerships provide added value to

the service? How do students directly benefit from these

partnerships?

Marketing How is the service presented and re-presented

to students and staff? Is there a knowledge based marketing approach;

or is it a promotional campaign?

BUCS Conference 2010 Integrity, Innovation, Inspiration

Strategic planning - interventions

Quality of the offer Reach of the service Management information Pricing BUCS status vs increasing participation Cost of the service Partnerships Marketing