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LET FRIENDS STAY FRIENDS
| Date post: | 19-Jul-2015 |
| Category: |
Mobile |
| Upload: | dmitry-kostyukov |
| View: | 31 times |
| Download: | 1 times |
1 Budgy App | 2015
LET FRIENDS STAY FRIENDS
2 Budgy App | 2015
Budgy is a finance-based travel assistant
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3 Budgy App | 2015
What Problems Do We Solve?
Almost impossible to know
the real price of a
future journey
When you are planning a trip, the only concrete information you have now is ticket prices and the cost of accommodation. Everything else is largely approximate. Budgy can help you find
solutions to all your desires within your prescribed price range, thus allowing you to calculate the real price of your future journey.
Difficult to find places
within your price range
and preferences
Difficult to stay within
budget at unfamiliar
places
FOR EX.
4 Budgy App | 2015
What Will Budgy Do?
HELP PLAN THE TRIP
ASSIST DURING TRAVEL
COMMUNICATE AFTER
5 Budgy App | 2015
How Will Budgy Do It?
Our main tool is Budgy App — an app for tracking and sharing common expenses during travel and making generating accurate reports easy.
How Does The App Work Now?
CREATES A BUDGET
ADDS MEMBERS
ADDS EXPENSES AND SHARES THEM WITH MEMBERS
MAKES REPORTS WHICH INCLUDE PHOTOS OF THE BILLS
SENDS PDF REPORTS VIA EMAIL OR DROPBOX
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6 Budgy App | 2015
7 Budgy App | 2015
What Do We Have Now?
A USEFUL APP ALREADY ON THE APPSTORE
23,000 DOWNLOADS
18,000 ACTIVE USERS
50 ACTIVE USERS PER DAY
$50,000 INVESTED IN JAN 2013
A READY PROTOTYPE FOR THE NEXT VERSION
A READY TO WORK DEV-TEAM
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40+ publications in mediaBest New App on AppStore 3 awards
8 Budgy App | 2015
Market Size
FLASHPACKERS
Travel in group Use mobile services and internet
Don’t use travel
agencies
Track their expenses
*Travel trends in 2014 by Skift
20% of all travelers — 200 million people spending $217 billion a year*.
Growing spending potential
Travel a lot
9 Budgy App | 2015
Competitors
COMPLICATED TO USE BAD USER EXPERIENCE MORE DIFFICULT THANOFF-LINE METHODS
(EXCEL, PEN AND PAPER)
Future Competitors/Partners
MINT ∞ TRIPADVISOR ∞ MYGOLA
10 Budgy App | 2015
Marketing
Attracting new users through existing group budgets (new member invitations).
Off-line promo (hostels, street presentations and street artists).Main KPIs:
CPA: $1-2 per download.PR campaign prognoses: 2-20%
PERSONAL MARKETING PAID MARKETING
Own media
Website;
Social media;
App.
Google Display Network;
Search Engines Context Ads;
Social Media Context Ads;
CPA networks;
In App Ads;
Video Ads (YouTube, Fb).
PR campaign in US:
Innovators’ websites;
Early adopter websites;
Lifestyle media.
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11 Budgy App | 2015
Monetization
B2B
Mar
ket
Busi
ness
mod
el
B2C
FREEMIUM
TRAVELERS
HORECA
HOSPITALITY
BOOKING
TARGETED ADS
LEAD GENERATION
12 Budgy App | 2015
Investment Offer
$300,000 Money will be used for the next Budgy release:
Backend, Frontend, iOS, Android.
6 month of development + marketing.
Development and team work — $120K + $70K
PR representation in US — $40K
Marketing — $70K
2x iOS
2x Android
1x Back End
2x Front End
1x UX/UI Designer
1x QA
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DEV-TEAM
13 Budgy App | 2015
What Is In Our Next Release?
iOS Android Web
500+active users one year after release
DATA SYNC & OFFLINE MODE
EXPENSES STATISTICS, CURRENT BALANCE DISPLAY, NOTIFICATIONS
PERSONAL EXPENSES TRACKING
BRAND NEW UI & UX DESIGN
BUSINESS READY REPORTS
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14 Budgy App | 2015
Team
STRATEGY
31 y.o., marketing and creative advertising
specialist.
Andrey Titarenko
CEO
30 y.o., photojournalist, media expert.
Dmitry Kostyukov
DESIGN
25 y.o., product designer.
Mikhail Rakityanskiy
TECHNOLOGY
26 y.o., lead engineer for OSX/ iOS platforms.
AntonPavlyuk
