Lincoln Murphy@lincolnmurphy

Build a Customer-centric Growth Engine in 3 Easy Steps

EVERYTHING IS EASY IN MODERATION

Step 1: Define Customer Success-driven Growth

“LOAD THE SPACESHIP WITH ROCKET FUEL” - ULTIMATE WARRIOR

Step 2: Create a foundation for Customer Success-driven Growth

“I LAY IT OUT, FOR Y’ALL TO PLAY IT OUT” - HUGGY BEAR

Ideal Customer Profile + Desired Outcome

@lincolnmurphy

ULTRA! MARKETING FORMULA™

@lincolnmurphy

DESIRED OUTCOME

@lincolnmurphy

@lincolnmurphy

@lincolnmurphy

Step 3: Take Massive Action

GO BIG AND GO HOME (YOU CAN HAVE BOTH!)

Orchestration + Logical Intervention +

Appropriate Offer@lincolnmurphy

EFFORTLESS UPSELLING FORMULA™

LOGICAL INTERVENTION

Time Milestone Trigger@lincolnmurphy

@lincolnmurphy

Add-ons Licenses or Seats Additional Capacity Services Training Internal Expansion

@lincolnmurphy

APPROPRIATE OFFER

QUICKLY DOUBLE RECURRING REVENUE

Short-circuit Offer + Ascension Offer = Exponential Growth

@lincolnmurphy

QUICK REVENUE DOUBLING FORMULA™

Timing Success VectorAppropriateness

@lincolnmurphy

WOM ACCELERATOR METHOD™

@lincolnmurphy

Timing PrescriptiveInfiltrate their Network

@lincolnmurphy

EXPONENTIAL EXPANSION FRAMEWORK™

@lincolnmurphysixteenventures.com/cxl