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Build a Positive Online Presence (and land a job while doing it)

Date post: 11-Aug-2014
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 Landing a job can be a difficult and frustrating process - make it a little easier by coming across as good online as you do in person. With 75% of HR departments required to Google candidates during the hiring process, what shows up when people Google your name can make or break your chances of securing a job. In this slideshow, we'll give you tips for how to create a positive online presence that's ready for any job hunt. Originally presented at Spoon University's Brainfood Conference, August 3.
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get your Google results in Check - How to - (and land a job while doing it)
Transcript
Page 1: Build a Positive Online Presence (and land a job while doing it)

get your Google results in Check

- How to -

(and land a job while doing it)

Page 2: Build a Positive Online Presence (and land a job while doing it)

Names are Googled Every DayHR departments Required to

Google Candidates

Page 3: Build a Positive Online Presence (and land a job while doing it)

Most People are not well-represented online

Page 4: Build a Positive Online Presence (and land a job while doing it)

Instead of finding Your best, they find…

photo source

Page 5: Build a Positive Online Presence (and land a job while doing it)

Your worst

Page 6: Build a Positive Online Presence (and land a job while doing it)

Something Irrelevant

Page 7: Build a Positive Online Presence (and land a job while doing it)

Or Someone else Entirely

Page 8: Build a Positive Online Presence (and land a job while doing it)

Take it from Pete…

Instead of

Page 9: Build a Positive Online Presence (and land a job while doing it)

How to Create an Awesome Personal Brand Online

Page 10: Build a Positive Online Presence (and land a job while doing it)

Build content you want people to find

Page 11: Build a Positive Online Presence (and land a job while doing it)

Get on Social Media1

Page 12: Build a Positive Online Presence (and land a job while doing it)

Post things People will find interesting

good Not so good

Page 13: Build a Positive Online Presence (and land a job while doing it)

Use a professional photo

good Not so good

Page 14: Build a Positive Online Presence (and land a job while doing it)

Start Blogging2

Page 15: Build a Positive Online Presence (and land a job while doing it)

Write ABOUT THINGS RELATED TO THE JOB YOU WANT

*WINK**WINK*

Page 16: Build a Positive Online Presence (and land a job while doing it)

Create a Personal Website3

Page 17: Build a Positive Online Presence (and land a job while doing it)

Get Creative 3

Page 18: Build a Positive Online Presence (and land a job while doing it)

Make sure people can find your content (A little thing called SEO)

Page 19: Build a Positive Online Presence (and land a job while doing it)

The basics

On-Page Factors Off-page factors

site architecture/structure

Keywords/ Content

Relevancy

Links

Social Sharing

Page 20: Build a Positive Online Presence (and land a job while doing it)

GET A domain NAME1

YOURNAME.COM

Page 21: Build a Positive Online Presence (and land a job while doing it)

2 USE YOUR REAL NAMEgood Not so good

@johnsmith @bigj151

Page 22: Build a Positive Online Presence (and land a job while doing it)

3 KEEP IT RELEVANT

Page 23: Build a Positive Online Presence (and land a job while doing it)

Need some Help?

Page 24: Build a Positive Online Presence (and land a job while doing it)

Concierge ServicesFree Do-It-Yourself Tool

(that’s trevor)

Page 25: Build a Positive Online Presence (and land a job while doing it)
Page 26: Build a Positive Online Presence (and land a job while doing it)
Page 27: Build a Positive Online Presence (and land a job while doing it)

Thanks!

Email: [email protected]

Phone: 315-565-1799

website: brandyourself.com


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