Build Once Deliver AnywhereNo Objective C Required ! Chris Fleck, VP Solutions & Community Development Citrix Systems, Inc.6/23/09

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ISV’s Dilemma …

3© 2007 Citrix Systems, Inc. — All rights reserved 3

CIO’s Worry About …

Developers Want …

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One Answer…

• Keep the data off the device

• Run the Apps on Servers

• Build Rich Apps Once

• Deliver Any where, Any Device

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What works :

• Windows

• Flash

• Java

• Flex / AIR

• Silverlight

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Architecture

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XenApp on Windows Server

HDX = RDP , VNC

HDX

Same Application Delivered to any Device

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© 2007 Citrix Systems, Inc. — All rights reserved 8

Citrix XenApp

Symbain S60

iPhone

= Receiver

WinMo

Standard Development Tools

• MS Visual Studio• Business Objects• Hyperion• Silverlight• Flash• Etc

• Common Mobile UI

• Deliver with XenApp

Un-modified Apps Securely Delivered

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Citrix XenApp

Corporate Applications

Symbain S60

Windows Mobile

SSL/VPN AccessGateway

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© 2007 Citrix Systems, Inc. — All rights reserved 10

Windows File Viewer App

Windows - Server Admin Apps

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http://NickHolmquist.com

http://Extentrix.com

Built on AIR

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http://tcoz.com

No Code Tools

• MS Office

• Xcelsius

• Hyperion

• Many reporting tools..

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Development Platforms you know ..

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Limitations

• Must be connected; WiFi or 3G preferred

• Video intensive Flash

• Server Infrastructure required .. Somewhere..

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Comparison to Web Apps

• Security – No data gets to device

• Browser and Device dependencies ( memory limitations.. )

• Rich Applications

• Freedom of Development Platform

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Considerations

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• Fat fingers

• Scrolling

• Non- iPhone mobile devices

• Cost

Getting Started

• Get Amazon EC2 account

• Go to: Community.Citrix.com/C3Lab

• Start building apps @ 320x480

• Upload & Publish !

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© 2007 Citrix Systems, Inc. — All rights reserved 19

Try it at http://CitrixCloud.net

http://Community.citrix.com/iPhone

Chris.Fleck@citrix.com

http://twitter.com/chrisfleck

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