Build traffic and inventory
Invest in brand
Build monetization
3
Mo
ne
tisa
tion
Adjacent
models
Investor Seminar, Barcelona, 18 November 2014
Build traffic and inventory
Invest in brand
Build monetization
4
Mo
ne
tisa
tion
Adjacent
models
Investor Seminar, Barcelona, 18 November 2014
-10%
5%
20%
35%
50%
65%
80%
0
20
40
60
80
100
120
2005 2006 2007 2008 2009 2010 2011 2012 2013 LTM
Revenues
EBITDA
EBITDA margin
■
■
■
■
■
10
0
25
50
75
100
125
150Web m.siteApps
Total Monthly Visits indexed (Oct 2012 - Oct 2014)
Source: Internal data, indexation: Oct 2012 = 100 Investor Seminar, Barcelona, 18 November 2014
0
25
50
75
100
125
150Web m.siteApps
0
25
50
75
100
125
150Web m.siteApps
■ Schibsted cover 4,200
car dealers, of a market
of approx 9,000 including
small shops
■ Editorial section supports
a strong position on new
cars and brand
advertisement.
Investor Seminar, Barcelona, 18 November 2014 11
COCHES.NET – STRONG POSITION IN THE PROFESSIONAL CAR MARKET
■ Combined strong position in generalist
■ To be strengthened through Milanuncios acquisition
■ Some remedies expected for the car market to get approval from competition authorities
■ Closing expected in Q4 2014
■ 60% of Segundamano traffic from mobile
12
WELL POSITIONED GENERALIST
Investor Seminar, Barcelona, 18 November 2014
■ Schibsted cover approx 10,000 real estate agents, of a market of around 15,000
■ Strong in Barcelona, competition stronger in Madrid.
■ International buyers become even more important.
Investor Seminar, Barcelona, 18 November 2014 13
FOTOCASA.ES – SHARED MARKET LEADER IN REAL ESTATE
■ InfoJobs revenues returned to
growth in Q2 2014
■ 9% revenue growth in Q3
2014
■ 19% growth in new sales – to
be translated to revenues in
2015
■ Number of vacant positions
on the site +45% Y/Y
Investor Seminar, Barcelona, 18 November 2014 14
INFOJOBS.NET – STRONG LEADER IN JOBS
Jan
-06
Se
p-0
6
Ma
y-0
7
Jan
-08
Se
p-0
8
Ma
y-0
9
Jan
-10
Se
p-1
0
Ma
y-1
1
Jan
-12
Se
p-1
2
Ma
y-1
3
Jan
-14
Se
p-1
4
Jan
-06
Se
p-0
6M
ay-0
7Jan
-08
Se
p-0
8M
ay-0
9Jan
-10
Se
p-1
0M
ay-1
1Jan
-12
Se
p-1
2M
ay-1
3Jan
-14
Se
p-1
4
0
5
10
15
20
25
30
35
Jan
-201
3
Ma
r-2
013
Ma
y-2
01
3
Jul-
201
3
Se
p-2
01
3
Nov-2
013
Jan
-201
4
Ma
r-2
014
Ma
y-2
01
4
Jul-
201
4
Se
p-2
01
4
Registered unemployment
■
■
■
■
18
RECENT MARKETING INVESTMENTS YIELD EXTRA TRAFFIC AND REVENUE GROWTH
-
100
200
300
400
500
Jan
-10
Ap
r-1
0
Jul-
10
Oct-
10
Jan
-11
Ap
r-1
1
Jul-
11
Oct-
11
Jan
-12
Ap
r-1
2
Jul-
12
Oct-
12
Jan
-13
Ap
r-1
3
Jul-
13
Oct-
13
Jan
-14
Apr-
14
Jul-
14
Oct-
14
Web m.site Apps
Total Monthly Visits indexed (Jan 2010 - Oct 2014)
Source: Internal data, indexation: Jan 2010 = 100
Total Monthly Revenues indexed (Jan 2010 - Oct 2014)
-
100
200
300
400
500
600
700
800
900
1.000
Jan
-10
Ap
r-1
0
Jul-
10
Oct-
10
Jan
-11
Ap
r-1
1
Jul-
11
Oct-
11
Jan
-12
Ap
r-1
2
Jul-
12
Oct-
12
Jan-1
3
Apr-
13
Jul-13
Oct-
13
Jan-1
4
Apr-
14
Jul-
14
Oct-
14
Investor Seminar, Barcelona, 18 November 2014
19
GENERALIST: ON WEB, SUBITO.IT HAS BUILT A LARGE GAP
WITH EBAY CLASSIFIEDS PROPERTIES
Source: Comscore (desktop) Ratio between Subito.it and Sum of Ebay Classifieds Properties
Monthly Visits – only desktop (Jan-Sep 2014, millions) Monthly Page Views – only desktop (Jan-Sep 2014, millions)
0
5
10
15
20
25
30
35
40
45
50
Mar Apr May Aug Sep Jul Feb Jun Jan
Kijiji Subito.it EbayAnnunci Sum of Ebay Class.
0
100
200
300
400
500
600
700
800
Aug Jul Jun May Apr Mar Feb Jan Sep
1.8X
2.0X
5.2X 5.5X
Engagement KPIs (Sep. 14) Visits per Visitor PageViews per Visit / Visitor Time Spent per Visit / Visitor
Subito.it 6.5 15.7 / 102 8.8 / 57 min
Kijiji 3.0 5.5 / 16 3.6 / 11 min
EbayAnnunci 2.7 5.9 / 16 4.0 / 11 min
Investor Seminar, Barcelona, 18 November 2014
20
GENERALIST: ON MOBILE IN 2014, SUBITO.IT HAD SO FAR
7 TIMES MORE APP DOWNLOADS THAN EBAY’S KIJIJI
Source: Distimo Note: Data for Apps of EbayAnnunci not available
Weekly installs – Android App (w1-w38 2014, thousands) Weekly downloads – iOs App (w1-w38 2014, thousands)
0
10
20
30
40
50
60
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38
Kijiji Subito.it
Ratio between Subito.it
and Kijiji total installs 8.2X
0
2
4
6
8
10
12
14
8 10 4 6 38 34 36 0 2 12 16 14 18 26 30 28 20 22 24 32
Kijiji Subito.it
Ratio between Subito.it
and Kijiji total downlods 4.6X
Avg. Ranking Android Subito.it Kijiji
Lifestyle category #1 #14
Avg. Ranking iOs Subito.it Kijiji
Lifestyle category #5 #32
Investor Seminar, Barcelona, 18 November 2014
21
VEHICLES: SUBITO.IT IS NOW IN PAR WITH AUTOSCOUT IN
TRAFFIC AND CONTENT
Source: Audiweb (for Subito, only traffic from the vehicles section), Autobiz
Unique visitors (Jan–Sep 2014, millions)
0,0
1,0
0,5
2,5
2,0
3,0
1,5
3,5
Apr Jan Mar Feb May Sep Jun Jul Aug
Number of Ads (Sep’13-Sep’14, thousands)
Subito.it Autoscout
350
Jan-14
320
Mar-14
0
May-14
360
Jul-14
330
340
370
Nov-13 Sep-14 Sep-13
Autoscout Subito.it
149
22986
179Subito.it
Autoscout
Distribution of Ads (Sep 2014, thousands)
Dealers
Private
Engagement KPIs
(Sep. 14) Time per Visitor
PageViews
per Visitor
Subito.it (vehicles) 44:58 91.1
Autoscout 33:10 69.4
For Subito.it, only
traffic in the “Vehicles”
section is considered
Investor Seminar, Barcelona, 18 November 2014
22
REAL ESTATE: BIG FIGHT AMONG THE VERTICALS;
SUBITO.IT GAINING LEADERSHIP IN PRIVATE CONTENT
Source: Audiweb (for Subito, only traffic from the real estate section), Autobiz
Unique visitors (Jan–Sep 2014, millions)
0,0
2,0
3,0
2,5
1,5
Sep Aug Jun Feb Jul Mar Apr May Jan
Number of Ads (Sep’13-Sep’14, thousands)
Immobiliare.it Casa.it Subito.it
333
651
517
61
132
Immobiliare.it
Casa.it
Subito.it
21
Distribution of Ads (Sep 2014)
Private
Agents
550
700
600
500
Nov-13 Jul-14 May-14 Mar-14 Jan-14 Sep-13 Sep-14
0
450
650
750
Subito.it Immobiliare.it Casa.it
Engagement KPIs
(Sep. 14) Time per Visitor
PageViews
per Visitor
Subito.it (real estate) 20:13 42.1
Immobiliare.it 19:09 38.1
Casa.it 09:11 15.1
For Subito.it, only
traffic in the “Real
Estate” section is
considered
Investor Seminar, Barcelona, 18 November 2014
23
DISPLAY ADVERTISING: SUBITO.IT IS GAINING MARKET
SHARE IN A SLOW GROWING MARKET Display Advertising market (bnUSD, eMarketer)
0,78
2012 2013
0,85
2014
0,93
0,73
1,10
2015
1,02
2016 2017 2018
1,18
+8%
+9%
■ Subito.it is starting to build a
significant presence in the Display
Advertising market in Italy
■ While the overall market growth is
rather low, Subito.it is growing at
around 40% YoY and sees potential to
further increase its market share
Investor Seminar, Barcelona, 18 November 2014
24
ITALY IS LESS MATURE THAN FRANCE
2018
3,8
2,6
2017
3,6
2,4
2016
3,4
2,3
2015
3,2
2,1
2014
3,0
1,9
2013
2,8
1,7
France Italy
Digital Advertising market (bnUSD, eMarketer)
2018
54,0
12,6
2017
50,2
11,6
2016
46,4
10,5
2015
42,6
9,6
2014
38,4
8,6
2013
34,2
7,6
Retail Ecommerce sales (bnUSD, eMarketer)
GDP per capita (thousand EUR 2013, Eurostat)
1.6X
Internet population and penetration (million, eMarketer)
4.5X
X Ratio between France and Italy
35,8 Italy
France 49,7
1.4X
77%
59%
Italy
31,9 France
25,5
1.3X
Investor Seminar, Barcelona, 18 November 2014
■Further expansion of the team (tech, product, analytics)
■Continued focus on traffic and revenue growth, not
EBITDA
■Continuous product improvements (particularly mobile)
■Sales growth to be driven by volumes, display market
share and premium features
Investor Seminar, Barcelona, 18 November 2014 25
SUBITO.IT ON TRACK FOR FURTHER GROWTH
THE FUTURE IS NOW SCHIBSTED INVESTOR SEMINAR 2014
Investor Seminar, Barcelona, 18 November 2014 26