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CIGNEX Datamatics Confidential www.cignex.com
Build Your B2B Commerce Platform with Magento
Date: April 29, 2015
Name: Mrunmayi Desai Title: Head, e-Commerce & WCM Email: [email protected] Name: Priyanka Sharma Title: Marketing & Corporate Communications Email: [email protected]
CIGNEX Datamatics Confidential www.cignex.com
• B2B Commerce – The Scenario
• Magento as a B2B Commerce Platform
• Demo
• Case Study: Creating Top Line & Bottom Line Gains
• About CIGNEX Datamatics
2
Agenda
CIGNEX Datamatics Confidential www.cignex.com 3
B2B eCommerce – The Scenario
$500 Billion Total estimated
sales
19% Annual estimated
market growth rate
$6.7 Trillion Expected market growth
by 2020
“94% of B2B buyers want sellers to make their web sites more like
B2C websites.”
eCommerce study by a leading
company
CIGNEX Datamatics Confidential www.cignex.com 4
B2B Commerce – Experience the Growth
Invest in the B2B Customer Experience
Upgrade legacy technology infrastructure to deliver a top-notch commerce
experience across channels
Prioritize
Mobile 52% of B2B customers use
smartphones to research products for their businesses
Court Omni-channel
B2B customers Omni-Channel customers are more
profitable than online-only or offline only customers
Sell Directly to
Customers 41% of the B2B companies surveyed sell directly against their own wholesalers,
distributors and suppliers
CIGNEX Datamatics Confidential www.cignex.com 5
B2B Commerce Portal
Reduced Transaction Charges | Improved Market Efficiencies | Enhanced Supply Chain Benefits
Unified B2B Customer Portal with e-Commerce
Rich UI, Responsive, Collaborative Flexible, Scalable
• On/Off boarding • Ease of catalog management • Promotions & Rewards • Contracts & Procurement • Collaboration • Reports & Dashboard
Internal Users
• Agreements • Inventory - SMI/VMI • Forecasts • Purchase Orders • Promotions • Shipments
• ASNs, Tracking • Invoices • Payments • EDI/Email/XML
Sellers
• Product Catalog • Order Management
• Ease of ordering • Tracking • PoD
• Search • Accounts Receivables/Payables • Reports/Dashboard
Customers
CIGNEX Datamatics Confidential www.cignex.com
An Open Source B2B & B2C Commerce Platform
6
CIGNEX Datamatics Confidential www.cignex.com 7
Magento – eCommerce Platform for Growth
Feature-rich Professional Open Source e-Commerce Solution
Magento Community | Magento Enterprise | Magento Go | Magento Mobile
* Data from Magento Website
250+ Employees
6+ Offices Worldwide
120 Million Users Globally
240,000+ Merchants
$175 Billion eCommerce Enabling
30% eCommerce Market share
(An eBay Company)
CIGNEX Datamatics Confidential www.cignex.com 8
Creating B2C Experience
B2C Commerce B2B Commerce
Customers
Catalog for all Customers
Promotions & Discounts
Purchase Orders
Backend Invoicing
Admin Reports
Organization with cost center & divisions
Organization specific catalog with unique pricing
Organization specific promotions and discounts
Quick order lists for divisions
Consolidated invoicing per organization
Organizations specific reports for seller admin
Hybrid Android App
QR Code Scanner
Voice Based Product
Search
CIGNEX Datamatics Confidential www.cignex.com
Demo
9
CIGNEX Datamatics Confidential www.cignex.com
Case Study
Creating Top Line & Bottom Line Gains Global Leader in Coating Products
10
CIGNEX Datamatics Confidential www.cignex.com
• A global manufacture and supplier of premium liquid and powder coatings for automotive, transportation, general industrial and architectural & decorative sectors.
• Fast Facts – Revenues more than $4.3 billion
– 120,000 customers, 12,000 employees, 3900 distribution centers, 130 countries
11
Client Overview
CIGNEX Datamatics Confidential www.cignex.com
Spun-off from one of the largest chemical company
Formation of a separate IT division with need to modernize & transition in “one go”
within 18 months timeframe
12
Business Needs
Reuse critical applications & develop new IT applications which can connect with myriad back-end
systems
Improve customer engagement
& experience through portal platform (Feedback, poll, survey, live chat)
Comply with TSA requirements to transition to the next environment
Global eCommerce platform with standard look & feel
Redesign 3 e-Ordering geo portals built-with separate legacy technology stacks with fragmented middleware & managed by 3 different companies
NA: IBM’s StrelingCommerce | LA: Homegrown | Europe: Axway WebEDI
Reduce order fulfillment
turnaround for one geo from 70 hours to real-time
Scalable to support new & emerging business
lines (e.g. Body shops with online
payments)
Eliminate application maintenance difficulties
due to existing solution complexity wrt. multiple systems
including middleware
Reduce TCO, customization &
dependency with specific vendor by adopting Open
Source technology platform
CIGNEX Datamatics Confidential www.cignex.com
• Global e-Commerce Portal Platform capable of
13
Features
Users Portal: 337,500
e-Commerce: 112,500
Concurrent Users Portal: 13,500
e-Commerce: 4,500
Products 10,000+
Transactions/Month Portal: 21,600,000
e-Commerce: 7,200,000
Orders/Month 542,500
Order entry time from 30 minutes to 3 minutes Order processing from 72 hours to 7.2 hours (1/10 of time)
CIGNEX Datamatics Confidential www.cignex.com 14
Benefits
Improved Order Mgmt. System No longer manual entry Product code mapping Concurrency in order processing
Scalable - Middleware based Architecture Integration with existing and future IT applications
Open Source Reduced TCO with Single Platform – Build once, deploy many times Reduced proprietary vendor dependency
Greater Customer Satisfaction 1 click order Reduced order fulfillment time Customer feedback, live chat, poll, survey
Enhanced Product Catalogue Region specific User preference Role specific catalogue
Global e-Commerce Platform Single platform with region specific UI Uniform User Management Multi-lingual, multi-currency
B2B & B2C
e-Commerce Portal Platform
$5M Cost saving over 3 years | 2x Customer Registration| 4x Order volume
CIGNEX Datamatics Confidential www.cignex.com
About CIGNEX Datamatics
15
CIGNEX Datamatics Confidential www.cignex.com 16
CIGNEX Datamatics
0
8
#1
14
License Cost Option
Open Source Products
Open Source Consultants
Pure Play Open Source Services Company
Open Source Implementations
Global Offices
Open Source Community Contributions
Open Source Books Authored
Business Engagement Platforms
13+
5+
5000+ 500+ 500+
CIGNEX Datamatics Confidential www.cignex.com 17
Our Capability
Portals, Content & Collaboration Portals Enterprise Integration Identity Relationship Management
Business Engagement Platform Digital Engagement Platform (DxEP) Employee | Supplier | Customer | Partner Franchise Management Platform (FMP™) Reputation Management Platform (RMP™)
Big Data Big Data Integration & Delivery Platform (BigDID™)
Open Source Consulting Application Modernization
OpeRA™ - Open Source Readiness Assessment Legacy Migration
Application Development & Management Services Development, Support, Refresh, Performance Management and Managed Cloud Services
Testing UI/UX
Solutions
Platforms Services
Enterprise Content Management Document Management Web Content Management Learning/Knowledge Management Imaging and Scanning - OCR/Digitization Enterprise Search BPM/Workflow
E-Commerce B2B e-Commerce B2C e-Commerce
Big Data Analytics Data Integration Information Delivery Data Analysis
CIGNEX Datamatics Confidential www.cignex.com 18
Magento Practice
• Silver solution partner
• Team size: 50+ PHP developers | 18 Magento Certified Developers
• Deployed over 40+ PHP enterprise solutions
• 20+ successful Magento deployments
• Community contributions
• Drupal connector, Chase PaymentTech
CIGNEX Datamatics Magento Practice
• Consulting
• Development and Deployment
• Customization and Migration
• Integration - Portal, WCM, CRM, IRM, Custom modules, Adobe Flash,
SSO, Payment Gateways etc.
• Support/Maintenance
• Managed cloud services
• Performance tuning
CIGNEX Datamatics Magento Services
CIGNEX Datamatics Confidential www.cignex.com
Q & A
19
CIGNEX Datamatics Confidential www.cignex.com
Thank you
www.cignex.com
Contact Us
Sales: [email protected] | Jobs – [email protected] | Others – [email protected]
facebook.com/CIGNEXTechnologies youtube.com/cignexglobal twitter.com/cignex www.cignex.com