Date post: | 18-Jul-2015 |
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Technology |
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Tools, Tips, Lists, and More
Build Your Best Auction
Catalog Ever
Presented by Perry Allison
VP, Sales & Marketing
What We’ll Cover
• How to Build Your Best Catalog Ever–
• How to think about your catalog
• How to target businesses
• How to make the ask – before, during, and after
• How to write a great item description
• How to package and price items
• All the Ways BiddingForGood Helps
• Item Acquisition Manager - item campaign project management
• Donor lists of 1400 businesses
• Homepage donate items
• Item Packages
• Marketplace of Instant Items
• 20- page Item Solicitation Guidebook
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Have a Vision
1. Envision the ideal
catalog
Set a Goal
• Create $ goals for each fundraising tactic
• online auction
• silent auction
• live auction
• paddle up
• tickets
• sponsors
• We recommend your catalog value equal 2X your fundraising goal
The 4 Things You Must Remember
1. Be prepared
2. Track and report
3. Get referrals
4. “NO” is okay
Why Businesses Donate?
• To be good corporate citizens
• To get marketing benefits
• To reach a desirable demographic
• To attract customers around new
offerings, openings
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The Ask
“The Ask” has three parts:
1. Everyone will CONSIDER
giving a donation
2. Make a specific REQUEST
3. Remind the donor of the
IMPACT of giving
How to ask in person
1. Consider! Request! Impact!
2. Pause for effect
3. Ask, listen, connect
4. Thank everyone!
5. Always get referrals
Ask friends and acquaintances for donations
and referrals
• Every person you know is a lead
• Referrals can be the difference
between “YES” and “NO”
• Find the person who can say “YES”
Ask at places where you have spent money
• Business owners listen to customers
• Donating = more business for the
donor
• Donations from businesses you
frequent appeal to your community
Ask, listen, connect
• ASK the donor questions
about how they can give
• It is more about LISTENING
than talking
• Find the spot where the
donor can CONNECT
to your cause
Pause for effect
• Never speak first after
making “The Ask”
Pricing Items!
Your opening bid price
should be 1/3rd the value.
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Travel, dining, tickets
and gift cards are
perennial favorites!
Descriptions That Sell
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Descriptions That Sell
Look your best this summer with a pair of men's Prada
sunglasses! Enjoy quality materials matched with elegant style.
These sunglasses feature a metal plaque inscripted with the
Prada logo, dark gray and gradient blue coloring, as well as a
customized black, Prada sunglass case. Look fashionable and
hip with these elegant designer shades.
Shipping & handling is the
responsibility of the winning
bidder. We make every effort to
ship items together to save on
shipping cost if bidder wins more
than one item.
Thank everyone!
• Thank people for their
time, even if it’s all you
get from them
• Send a personalized
thank you to all donors
• A timely thank you can
mean a donation next
year
Tools: How BiddingForGood Helps
• Item Acquisition Manager
• Donor Lists
• Email Templates
• Sample Solicitation and Thank You Letters
• Instant Items
• Consignment Catalog
Item Acquisition Manager (IAM)
Rounds up All the Pieces
• Create a list of potential item donors
• Assign tasks to volunteers
• Track progress of solicitations from beginning to
end
• All item information pushes easily into Auction
Manager Pro
IAM Dashboard
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IAM’s dashboard shows you the status of your campaign at a glance
Donor Lists
• Approximately 1400 businesses to ask for donations –
700 email addresses, 700 mailing addresses
BiddingForGood Marketplace:
Consignment Items
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BiddingForGood Marketplace:
Instant Items
A catalog of items to
enhance your
Auction catalog including
Resort Stays
Gift Certificates
and more
Best selling categories
It’s all about the
parking..
A parking space at a
CA school sold for
$20K
Name the school’s
carpool lane sold for
$10K
A year of parking at a
local sports center
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Gametime!
• VIP Dallas Mavericks experience raised $12,000
• Tickets to the Master Tournament went for $9,700
• High School, College or local minor league games will all
attract bidders.
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Celebrities sell.. (we knew that)
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• Harrison Ford experience-
$70,000!!
• Mario Batali cooking lesson
and wine tasting- $65,000
• Elton John party invite -
$30,000
• Who are your local celebrities?
Authors, CEOs, Coaches,
School Principals
• Lunch with Mr. Bates!
Quirky and a bit random sells too
• Classic lunch box collection-
$10,000
• Polaris ATV - $3,750
• 7 nights at a luxurious camp in
Tanzania sold for $28,500
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Unique Items Are Best
• What can your organization offer that no one else can?
• Unique items help bring the community together
• Unique items are more interesting
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Crowdsourced – Service with a Smile
• Home inspection
• Handyman for a
day
• Playhouse built in
your backyard
• Complete spring
cleaning – even
the windows!
• Complete yard
cleanup
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15 Minutes of Fame
• Walk on role in a play
• Extra in a movie
• Band director for a day
• Symphony conductor for one performance
• Winning bidder’s name in the next novel by a famous
author
• Winning bidder gets a street named after them – for one
year
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A Month of…
• Homemade dessert delivered
once a month for year
• Homemade dinner delivered
once a week for two months
• Fresh eggs for 6 months from
local farm
• Cookie of the month
• Beer of the month for a year
• Flowers 2X a month for 6months
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Ride Along…
• With the police chief or
firemen or a local professor
• Make your own beer with a
master brewer –
• Spend the day on Capitol
Hill with a congressman
• Track wildlife for a day with
the park biologist
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Just Plain Fun
• Drive the Zamboni
• Pick the real diamond out of the bowl of CZ
diamonds! $50/pick
• Blueberry picking party
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Dinner Parties
• Dinner for 2,4,6,8, etc – cooked and served in your home
• Christmas party for 50
• Dinner with the principal, CEO, conductor, artistic
director, principal, park
• Dinner with the firemen
• Themed – e.g. Downton Abbey
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Who is BiddingForGood?
The leader in fundraising auctions for schools and nonprofits
• Over 20,000 auctions run
• Raised over $260 million and counting…
• 450,000 + community of cause-minded shoppers
• Founded in 2003
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Health Education Arts, Culture, & Humanities
Media Community Service
Corporate
Our Clients
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Ready to learn more?
Visit our website at
http://www.biddingforgood.com/online-auction-services
Or call us at 866-621-0330