Build Your Brand as an Emerging Leaderwith Jo Miller, CEO, Women’s Leadership Coaching, Inc.

Copyright 2013, Women’s Leadership Coaching, Inc.

JO MILLER• CEO of Women’s Leadership Coaching, Inc.• Helps emerging leaders create a roadmap for their

career advancement.• A leading authority on women’s leadership, Jo

delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.

• Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s conferences, professional associations, and corporate women’s initiatives. 

@jo_miller

Copyright 2013, Women’s Leadership Coaching, Inc.

THE EMERGING LEADER’S QUANDARY

You can’t get a higher level job without leadership experience…

But you can’t get experience without the job.

Are you the best kept secret inyour organization?

Why have a personal brand?

- GENERAL MANAGER,SOFTWARE INDUSTRY

“Be famous for something!

Know what is your claim to fame.”

I. Ideal career nicheII. Leadership brandIII. VisibilityIV. Sphere of Influence

IN THIS PRESENTATION

INTRODUCTIONS:Why are you here?

Introductions

1) Name2) Role3) Goal/s for the workshop4) Something we wouldn’t guess about you…

Who do you know who has branded themself well?

IDEAL CAREER NICHE

The 3 essential elements for a great personal brand

Your ideal career niche

What are you passionate

about?

What does your company/

industry need and value?

What are your skills and talents?

EXERCISE:

• What is your ideal career niche?

Your ideal career niche

What are you passionate

about?

What does your company/

industry need and value?

What are your skills and talents?

LEADERSHIP BRAND

This presentation is available at:

www.womensleadershipcoaching.com/swe

“Be authentic about your own leadership style. Don’t

try to change it.

Own it. Communicate it. Put a value on it. Put a brand on it.”

- DR. ROHINI ANAND,SVP, GLOBAL CHIEF DIVERSITY OFFICER,

SODEXO

“I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both

courage and compassion.”

- CLAIRE BABINEAUX-FONTENOT,SVP & CHIEF TAX OFFICER, WAL-

MART

AnalystThe change agent

Program DirectorGo-to person for strategy

“Make your brand scalable.”

- KRISTA THOMAS,VP MARKETING, FAN APPZ

Ask yourself:

• Where do I want to be in 2 years? In 5 years?

• What brand do I need to become known for now, in order to get there?

Your brand must evolve as you develop your career

Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person.

Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader. Subject matter expert. Fixer. Turnaround architect.

Senior-level brands Visionary. Thought leader. Leader who develops leaders. Rainmaker. Charismatic leader. Quiet Leader.Delivers results.

EXERCISE:

• What is your brand statement?

EXERCISE:

• What is your personal brand statement?

“When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I

represent myself to be?

There have been moments in which I was going to pursue a course that was not particularly

courageous but was expedient; and I realized that that was not what I stand for. I regrouped

and refocused and proceeded in a way that was more courageous.”

- CLAIRE BABINEAUX-FONTENOT,SVP & CHIEF TAX OFFICER, WAL-

MART

VISIBILITY

Results = Reward + Recognition

Results = Reward + Recognition+ Make them visible

5 Steps to Making Your Brand Visible

1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others

5%

30-second commercial1.Name

2.Job title and/or brand

3. I am responsible for… a, b, c

4.Come directly to me when you need… x, y, z

5 Steps to Making Your Brand Visible

1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others4. Work hard on the right projects

5%

Women who have outstanding careers get there with a reputation for

delivering results

- NINA BHATTI,FORMER PRINCIPAL SCIENTIST, HP LABS (NOW STARTUP FOUNDER)

“Make something great happen.

No one tells you to do it, but they appreciate

the results.”

Criteria for a Career-Enhancing Project:

Showcase your brand Demonstrate your ability to deliver valuable results

Directly support your organization’s strategic plan & goals Improve the “bottom line” Solve a big problem Perform a specific, not general role (Technical track) Expose you to a new role or area of the business

(Management track) Push the cutting edge in your field of expertise Special projects sponsored by key executives Sharpen business acumen & leadership skills Participate on special task forces and committees.

EXERCISE:

• Identify possible career-enhancing projects

5 Steps to Making Your Brand Visible

1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others4. Work hard on the right projects5. Promote your accomplishments

5%

How to Promote AccomplishmentsPresent in meetings. Invite leaders.Send out a newsletter or regular status updatesSubmit article to your organization’s newsletterWrite a blog, or paper for publicationShare best practicesAsk to be nominated for an awardAsk a colleague to “toot your horn”, and

reciprocateSpeak on panels, and at conferencesForward kudos emails with “FYI”.

EXERCISE:

• Identify ways to promote accomplishments

5 Steps to Making Your Brand Visible

1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others4. Work hard on the right projects5. Promote your accomplishments

5%

SPHERE OF INFLUENCE

The most important asset you will build in your career:

Your network

AKA Your “Sphere of Influence”

Copyright 2013, Women’s Leadership Coaching, Inc.

“It’s not enough to have a bright idea.

I have seen too many projects led by great, passionate people fail because

they tried to be the lone influencer. You have to get the right people in the boat with you. You have to engage the

entire human fabric.”

Sophie Vandebroek, CTO, Xerox

The McKinsey Leadership Project:“What drives and sustains successful

female leaders?”

• CONNECTION:“People with strong networks and good

mentors enjoy more promotions, higher pay, and greater career satisfaction”

Inner circle

Inner circle

Middle circleInner circle

Middle circleInner circle

Outer CircleMiddle circleInner circle

A Networking Success Story1. A more senior job opening that was not officially

announced2. Encouragement to apply, though she felt under qualified3. Personal introduction to the hiring decision-makers4. Insider information about the skills and qualities

necessary to succeed in the job5. Consulting advice to answer interview questions she felt

unprepared for6. Advocacy of people in the hiring committee’s

inner circle of key influencers.

Your Strategic Networking Plan

WHO With whom will you build relationships?

HOW How will you build those relationships?

WHO HOW

WHO HOWSue G.

Andy L.

Sue’s right handAndy’s boss

Attend end-of-quarter BBQ. Follow-up to request an informational meeting.

Arrive early/stay late for staff meetings. Investigate volleyball team.Invite for lunch/coffee.Ask HR for invitation to next executive coffee klatch.

EXERCISE:

1.Identify your WHO: With whom will you build relationships?

2.Identify your HOW: How will you build relationships with them?

5 Key People to Have in Your Network

The Connector

A true ‘people person’ Puts others at ease Knows (and gets along with) everyone Loves to opens doors & make introductions Provides connections to networks, resources and

opportunities.

The Informational Powerhouse

Strives to keep a finger on the pulse Stays current on organizational and industry issues Knows about changes before they occur or are

made official Filters useful information from gossip or ‘noise’ Has information in advance about new projects,

opportunities, re-orgs, resource allocations, budget changes, etc.

The Influencer

Not necessarily high-level or high-profile Has the ability to make things happen Gets people on board with ideas and initiatives Gains agreement and collaboration from teams Has a voice with senior leadership Their early support can guarantee the success of

your initiatives Their advocacy can get you noticed.

The Mentor

4 S’s of Mentoring Successes

StoriesSituationsSelf-awarenessSkill-building

Copyright 2013, Women’s Leadership Coaching, Inc.

“There is a special kind of relationship—called sponsorship—in which the mentor goes beyond giving feedback and advice and uses his or her influence with senior executives to advocate for

the mentee.

Our interviews and surveys alike suggest that high-potential women are overmentored and

undersponsored relative to their male peers—and that they are not advancing in their

organizations.”

Why men still get more promotions than women - Harvard Business Review

The Sponsor

Copyright 2013, Women’s Leadership Coaching, Inc.

“A sponsor is someone who will use their internal political and

social capital to move your career forward within an organization. Behind closed doors, they will

argue your case.”

Cindy Kent, VP/GM, Gastro/Urology Therapies, Medtronic

Copyright 2013, Women’s Leadership Coaching, Inc.

Qualities of a good sponsor1. Senior leader with influence2. Well-respected, credible3. Familiar with your strengths4. Has a track record of developing talent5. Provides exposure opportunities for

protégés6. Provides ‘air cover’ from negative or

damaging publicity.

Copyright 2013, Women’s Leadership Coaching, Inc.

“Are all your advocates in the management chain

directly above you? I recommend that everyone

have three to four advocates outside of their direct management chain.”

Michelle Johnston Holthaus, GM, Channel Platforms and Strategy Division, Intel

Copyright 2013, Women’s Leadership Coaching, Inc.

How to cultivate sponsorships1. Outperform!2. Make your value visible3. Observe the protocols: how does sponsorship work in your

organization’s culture?4. Ask which leaders have a strong track record of developing

talent5. Network across your organization and beyond your direct

management chain6. Look for exposure opportunities to work with or work for

senior leaders7. Have clarity about your career goals8. Share your career goals with your leaders.

5 Key People to Have in Your Network

1.The Connector 2.The Informational Powerhouse3.The Influencer4.The Mentor5.The Sponsor

I. Ideal career nicheII. Leadership brandIII. VisibilityIV. Sphere of Influence

IN THIS PRESENTATION

PERSONAL ACTION PLAN

This presentation is available at:

www.womensleadershipcoaching.com/swe

Includes free four-part video series, How to Build Your Brand as an Emerging Leader

CLOSING THOUGHT

What is the most important thing you are taking away form this workshop?

- CLAIRE BABINEAUX-FONTENOT,CHIEF TAX OFFICER, WAL-MART

“There is nothing untoward about being honest about what you do well.

Your company cannot fully appreciate how to leverage you as a resource if the company does not have

visibility into what your unique talents are. So, don't deny that of your company.

Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some

other people up as you climb.”