©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Leveraging LinkedIn to Build and Engage your Target

Audience

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The world is

changing fast…

Candidates & Clients

MoreConnectivity

MoreChoice

MoreChannels

1980’s 1990’s 2000’s 2010’s

FilingCabinet

Recruiters

OfflineDatabase

JobChannels

SocialMedia

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Social mediais here to stay, embracingits power is the key

57%

of the decision to ‘buy’is now made before any

commercial contact with your business1

1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Professionals use LinkedIn for

3 valuable reasons

KnowledgeThe definitive professional

publishing platform

NetworkWe connect the world’s

professionals

IdentityThe professional

profile of record

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

are passive and not

looking to move

75%

60%

of them are open

to opportunity!!

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The best recruiters

act like marketers

Social media keeps the conversation going1

…because you need to nurture your audience

Sales is one-to-one, marketing is one-to-many2

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Creating ‘followers’ will

fuel your success

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if you

have no friends?

Members are 61% more likely to share information as a result of following your company

61%

95% Followers are 95% more likely to respond to an InMail

79% of members are interestedin job opportunities from companies they are following79%

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

LinkedIn has

every audience you care about…

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

We recommend

3 simple steps

Your followers &

Your brand

Nurture your target

audiences

Do what you do

best

Build Engage Recruit

RECRUIT

Promote your

jobs

Proactively source

talent

ENGAGE

Update

followers

Tailor your

content

Your LinkedIn journey

starts here

BUILD

Grow your

followers

Leverage

Employees

Your LinkedIn journey

RECRUITENGAGEBUILD

Build Followers and Brand

12

Build

- Build followers

- Employee Profile Ads

- Targeted Ad Campaigns

- Sponsored Updates and Sponsored

Jobs

Engage your Target Audience

13

Engage

- LinkedIn Free

- Minimum status updates once

per week that is industry

relevant

- Company Page logo and banner

- Well built employee profiles

- Career Page

- Brings company page to life

- Target relevant audience

The Build, Engage, Recruit Solution affects the

bottom line

*Based on a survey among 158 decision-makers at agency clients of LinkedIn. Survey participants are members of LinkedIn

after adopting LinkedIn Solution*

23%Median increase in profits

Using LinkedIn Solution

4,137Agencies

1

4