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(Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Date post: 29-Mar-2015
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(Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide
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Page 1: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

(Builder Marketing Message)

(Builder Logo)

Consider adding your logo to the master slide

Page 2: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Overview of Our Time Together…

• Consider this an Interview• Remodeling Defined

–Design–Pricing–Construction

• Next Step- Design Consultation

Page 3: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

About (Builder)• (Positioning Statement- Begin

with “Who are you?” Years in business, specialty, location, etc.)

• (What have you done to address changing economy- describe your process, focus on budgets, design, etc.)

• (Your Unique Selling Proposition- You are the only…)

Membership Logo or Special

Award here

Builder Picture Here

or Team Photo

Page 4: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling DefinedDesign-

Draftsperson-

Page 5: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling DefinedDesign-

Architect-

Page 6: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Lead Designer

• Help You Make The Right Choices

• Make The Process Fun and Easy

• Save You Time and Money

Photo of your designer

Finished Project photos

Page 7: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling Defined

Pricing-

1. Products/Lumber- 33%

2. Labor- 66%

Page 8: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling Defined

Bidding “Low Price”• Assumptions

• Design• Specifications• Installation Methods

“Short-term approach to remodeling”

Page 9: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling Defined

Design/Build “Low Cost”• No Assumptions

• Collaborative Design• Agreed Upon Specifications• Transparent Installation Methods

“Long-term approach to remodeling”

Page 10: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Minor Kitchen Remodel $ (from Cost vs Value report)

In a functional but dated 200-square-foot kitchen with… • 30 linear feet of cabinetry and countertops• Leave cabinet boxes in place but replace fronts with new

raised-panel wood doors and drawers• Including new hardware• Replace wall oven and cooktop with new energy-efficient

models.• Replace laminate countertops• Install midpriced sink and faucet• Repaint trim• Add wall covering• Remove and replace resilient flooring.

Remove slide and print out for prospect to review while showing photos

Page 11: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling Defined

“Minor” Kitchen

Example of “Bu

Page 12: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Major Kitchen $ (from Cost vs Value report)

Update an outmoded 200-square-foot kitchen with…• Functional layout of 30 linear feet of semi-custom wood

cabinets, including a 3-by-5-foot island• Laminate countertops• Standard double-tub stainless-steel sink with standard single-

lever faucet• Include energy-efficient wall oven, cooktop, ventilation

system, built-in microwave, dishwasher, garbage disposal• Custom lighting• New resilient flooring• Finish with painted walls, trim, and ceiling.

Remove slide and print out for prospect to review while showing photos

Page 13: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling Defined

“Major” Kitchen

Example of “Conventional” kitchen (McCaghy) before & after photo. Tell story .

Page 14: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Major Upscale Kitchen $ (from Cost vs Value report)

Update outmoded 200-square-foot kitchen with… • 30 linear feet of top-of-the-line custom cherry cabinets with built-in

sliding shelves and other interior accessories• Include stone countertops with imported ceramic- or glass -tile

backsplash• Built-in refrigerator, cooktop, and 36-inch commercial grade range

and vent hood; built-in warming drawer, trash compactor, and built-in combination microwave and convection oven

• Install high-end undermount sink with designer faucets and built-in water filtration system

• Add new general and task lighting including low-voltage undercabinet lights

• Install cork flooring• Cherry trim.

Remove slide and print out for prospect to review while showing photos

Page 15: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Remodeling Defined

“Major Upscale” Kitchen

Example of “Aspire” kitchen (Veum) before & after photo. Tell story .

Page 16: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Financing Your Project

Page 17: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Construction

Commodities- Minimal Variation (33%)

Labor- Dramatic Variation(66%)

Page 18: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

On-site Manager

Your Personal Project Manager-

• Keep You Aware of What’s Happening• Keep Your Home Secure and Clean• Your Personal Craftsperson

Photo of Lead Carpenters

Page 19: (Builder Marketing Message) (Builder Logo) Consider adding your logo to the master slide.

Next Step…

Would you consider hiring (builder) for your project?


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