Building a Blog Identity with Integrity (a.k.a how to grow your blog without selling your soul)
Transcript
1. Building a Blog Identity with Integrity (a.k.a how to grow
your blog without selling your soul)
2. Magic Marker August 4, 2013 3 BREAKING NEWS
3. Meet Food and the Fabulous
4. Mekong Delta, 2013
5. Magic Marker August 4, 2013 6 And they think So, you eat for
free, hey!
6. Magic Marker August 4, 2013 7 BLOG IDENTITY SPONSORSHIP
INDEPENDENT BLOGS DISCLOSURERELATIONSHIPS Building an Identity
7. Magic Marker August 4, 2013 8 Who am I?
8. Magic Marker August 4, 2013 9 Facebook Instagram Twitter
YouTube PinterestGoogle + Vine Flickr Social Media =
Microblogging
9. Magic Marker August 4, 2013 10 Microblog in Action
10. Magic Marker August 4, 2013 11 Blogging is like cake
Layers
11. Magic Marker August 4, 2013 12 Engage Demonstrate kindness
Fellow bloggers Demonstrate goodwill Get involved! Hotel/Lodge,
DMO, P.Rs Understand industry expectations Your Blog Readers Comm-
unity Industry Relationships Content Family, Community, the Net
Credit sources, Protect your content Your writing
12. Magic Marker August 4, 2013 13 Free lunch? No such thing!
*Image from web
13. Magic Marker August 4, 2013 14 Travel Blogging Its
Complicated! Competition Complicated Challenges Sponsorship Junk
Content Focus on Reader Disclosure Sponsorship
14. Magic Marker August 4, 2013 15 Conflict of Interest Gushing
Tweets, objectivity marred Declare incentives Long-term
relationships Transparency Building Trust Disclosure
15. Magic Marker August 4, 2013 16 The FTC (Federal Trade
Commission) Bloggers and Sponsors obliged to declare freebies
Legislation? Prominent Disclosure Tweets to carry #ad #paid, start
of tweet No misleading info e.g. Worlds Best Hostel ? ? In SA
Consumer Protection Act Roussillon, 2013
16. Magic Marker August 4, 2013 17 Independent Blogging is it
for you? In Provence Verte, 2013
17. Remember Nothing is free Nothing is more important than
your integrity