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Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim...

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Building a Bridge Presented by: Susan Henry, Senior Vice President, Connecting a Multi-Generational Workforce Midwest Claim Conference 2009
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Page 1: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Building a Bridge

Presented by:

Susan Henry, Senior Vice President,

Connecting a Multi-Generational Workforce

Midwest Claim Conference 2009

Page 2: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Bookend Concept

Mature Worker

New Graduate G

en

X

Bo

om

ers

Gen

Y

Tra

dit

ion

alist

s

Page 3: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Today’s Workforce

Traditionalists – 5%

Millennials – 10%GenXers – 40%

Baby Boomers – 45%

Page 4: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Let’s Generalize, Not Stereotype

Bo

om

ers

Gen

Y

GeneralizationsStereotypes

Page 5: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Generation Y (Millennials)

• What are common perceptions of Generation Y?– What are their beliefs?

– What can they provide?

Page 6: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

• What are common perceptions of Generation X?– What are their beliefs?

– What can they provide?

Generation X

Page 7: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Baby Boomers

• What are common perceptions of Baby Boomers?– What are their beliefs?

– What can they provide?

Page 8: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Traditionalists

• What are common perceptions of Traditionalists?– What are their beliefs?

– What can they provide?

Page 9: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Are Your Perceptions Reality?

Page 10: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Traditionalists (1900-1945)

Believe It or Not

The Social Security Administration is predicting the percentage of gainfully employed 65-70 year olds will be 30 percent, and 70-79 year olds will be 20 percent by 2020.

Page 11: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Traditionalists

Page 12: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Characteristics

• Strong work ethic

• Value work and job

• Loyal

• Patient

• Place duty before pleasure

• Reluctant to technology changes

• Rarely say “no”

Page 13: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Working With

• Propose changes as evolutionary steps.

• Show them respect.• Honor the chain of command.• Value their experiences; tap

into their knowledge bases.• Communicate face-to-face.• Take a more formal approach.• Present ideas logically.

Page 14: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Hot Buttons

• Flexibility• Privacy• Respect• Traditional recognition

(i.e., plaques, photos)

Page 15: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Baby Boomers (1946-1964)

Redefining the Aging Workforce

According to SunLife’s January 2009 Unretirement Index, The number of Americans who expect to work past retirement was unchanged over the past 90 days; yet, the top reason for working longer shifted from “to stay mentally engaged” to “earn enough money to live well.”

Page 16: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Baby Boomers

Page 17: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Characteristics

• Disciplined

• Loyal

• Workaholics

• Extremely competitive

• Find sense of self in the work that they do

• Believe a job can be for life

• Look for leadership

• Sometimes resistant to change

Page 18: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Hot Buttons

• Liberalized benefits• PTO/Flexibility• Privacy• Respect• Public recognition (i.e.,

company newsletter)

Page 19: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Working With

• Be patient with their need to work through bureaucracy.

• Acknowledge that you have less experience (when appropriate).

• Be clear on objectives and desired results.

• Be their cheerleaders.• Give them your full attention.• Know the company’s history.

Page 20: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

GenXers (1964-1976)

Facing Economic Impact

“Today, employees of Generation X are in their 30s and 40s and are in a position to be considered as corporate leaders. However, this group is often overlooked or not offered the kind of incentives they desire in order to retain them long enough to succeed into these positions.”

~ HRSmart.com

Page 21: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

GenXers

Page 22: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Characteristics

• Desire high-quality end results• Value productivity• Work-to-live mindset• Comfortable with authority• Technically competent• Independent, resourceful• Entrepreneurial• Free agent mentality

Page 23: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Hot Buttons

• Work/life balance• Flexibility/telecommuting • Job sharing• Feedback• Challenge• Autonomy• Fun in the workplace• Informal recognition (i.e., paid

days off)• Effective leadership• Succession plans

Page 24: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Working With

• Do not micromanage.• Tell them what needs to be

done, but not how.• Allow them to multi-task.• Make work fun.• Be open and honest.• Use technology.• Delegate.• Be direct and to the point.• Talk casually.• Ask for their opinions.

Page 25: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Millennials (Gen Y) (1977-1995)

Experiencing Their First Recession

“The economic downturn has affected nearly everyone in the United States, from white-collar professionals to blue-collar workers, new graduates entering the workforce to those nearing retirement.”

~ USA Today, March 10, 2009

Page 26: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Millennials (Gen Y)

Page 27: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Characteristics

• Want to make an impact• Feel work is an expression• Multi-taskers• Goal-oriented• High employer expectations• Technology savvy• Collaborative• Energetic• Optimistic

Page 28: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Hot Buttons

• Team work• Corporate image/brand• Money • Training• Upward mobility/career path• Flexibility in hours and dress

code• Technology• Community service• Fitness

Page 29: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Working With

• Create a collaborative environment.• Promote mentorships.• Commit to diversity.• Be supportive.• Assign multiple projects.• Provide rules/solid leadership.• Encourage new ideas.• Show respect.• Be flexible.• Make work fun.

Page 30: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Multi-Generational Challenges

What are the potential challenges of the multi-generational workforce?

Page 31: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Strive for Diversity

• Recognize that diversity of generations in the workplace offers a diversity of ideas and approaches.

• Fully understand the differences that exist between generations.

• Educate managers, supervisors and team members on how to bridge the gap between generations.

• Embrace generational differences to increase productivity and add value.

Page 32: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

The Power of Mentorships

• Connect with leaders who are not their managers

• Gain further insight on what it takes to be a leader, thrive in the position/industry

• Gain additional company perspective

• Obtain guidance and suggestions

Page 33: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Top Training Trends

• Cross training

• Planned career rotations

• Stretched work roles

• Subject matter experts

• Individual career building: coaching, shadowing and mentoring

• Personal executive coaches: skills, development, performance

Page 34: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Communication Tips

• Listen actively.

• Give feedback clearly.

• Receive feedback non-defensively.

• Communicate tasks.

• Solve problems collaboratively.

Page 35: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Conflict Management Tips

• Stay focused and listen carefully.

• Try to understand his/her point of view and do not get defensive.

• Own what is yours.

• Use “I” statements (I feel, I see, etc.)

• Look for compromise.

• Take a time out, but don’t give up.

• Ask for help if needed.

Page 36: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

How Can the Industry…

… create policies, benefits, recruitment tactics and retention strategies to meet all of the generations’ motivations, desires and needs???

FLEXIBILITY

Page 37: Building a Bridge building a bridge.pdf · Connecting a Multi-Generational Workforce. Midwest Claim Conference 2009. Midwest Claim Conference 2009 Bookend Concept Mature Worker. New

Midwest Claim Conference 2009

Brave New World


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