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Building a career in the events industry Michael Chidzey | Head of Digital Marketing & PR |
| Date post: | 19-Jun-2015 |
| Category: |
Business |
| Upload: | michael-chidzey |
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Building a career in the
events industry
Michael Chidzey | Head of Digital Marketing & PR |
Confession: I don’t organise
events
Chillisauce
Participate in events
Office chair race:
http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/
Create interesting products
Further reading: http://www.gadling.com/2012/09/29/werewolf-hunters-wanted-experience-not-required/
Building exclusive partnerships
Product page: http://hirethebigbrotherhouse.com
News: http://www.cheddarvalleygazette.co.uk/Cheddar-make-good-stag-hen-capital/story-19647818-detail/story.html
Engaging with communities
Stunts
Real Business: http://realbusiness.co.uk/article/22948-why-i-put-the-boss-in-a-sandwich-board-for-days-around-london
Writing for relevant publications
Huffington Post: http://www.huffingtonpost.com/mike-chidzey/35-ways-to-enhance-your-w_b_3657599.html
Making the news
Further reading: http://www.leisurestats.com/what-your-choice-of-technology-says-about-you/
Plan of action
#1 – what I wish I knew when I was
at University
#2 – how to prepare for a career in
the events industry
Plan of action
Plan of action
#3 – how to stand out when
applying for positions
House rules.
Any questions tweet
@michaelchidzey
#1 – what I wish I knew when I was
at University
Build your online presence
Build authentic social profiles
Discover and share
Participate in communities
Boardreader: http://boardreader.com/
Q&As – be the expert
Create a blog
Wordpress: http://wordpress.com/ Further reading: http://www.problogger.net/
Write for publications
Write for publications
Build your offline presence
Get out and get noticed
Don’t spend the entire event following the
your hero around
Networking tips
Be generous: think about how can I help
this person
Networking tips
Networking tips
Think quality, not quantity
Networking tips
Dare to introduce yourself
Networking tips
Ask for introductions
Networking tips
Do what you say you will
Networking tips
Connect online after the event
Networking tips
Keep in touch, e.g. Google Alerts
Networking tips
If somebody helps you out,
acknowledge their time
The people around you now
matter (small world)
Chillisauce directors met at Leeds University
The internship
Event experience management module
Working in a team means
making everybody successful
Who are you competing against?
Who are you competing against?
Who are you competing against?
What is your thing?
Master skills that are in demand
#2 – how to prepare for a career in
the events industry
Why do you want to work in the
events industry?
Make people happy
Growing industry
Opportunity to travel
Variety of the job
Creativity
Development
Social
Fun
Challenging
Why do you want to work in the events
industry?
Research the sector
Tip: make a note of good companies
whether a job has been filled or there are
no jobs
Ways into the event industry
Work experience, apprenticeships,
internships & volunteering
- What do you want to get out of the
experience?
- Talk to as many people as possible
- Impress
- Don’t feel owed
- Can you afford it?
Questions to ask yourself
Employment
Job hunting methods
- Industry mags
- Search engines (local companies)
- Recruitment agencies
- Google Alerts
- Lecturers
- Job hunting websites
Create a Killer CV and cover letter
Your marketing documents
- Tailor to the company
- Find the name of the right person
- How do you think 99% of CVs are delivered?
(deliver by post or hand)
- Is this piece of info going to get me an
interview?
#3 – how to stand out when
applying for positions
Understand the position
Not just the job title, but the components
Read between the lines of the job ads
What do you need to be passionate about?
What is the potential employer
looking for?
KPIs
Save money
Save time
Add value
Cost of being there
Do your research
In which year was the company established?
How many people does the company employ?
What is the core markets?
What is the product range?
Who are the company’s key competitors?
Take notes with you…
Focus on questions rather than
answers
Prepare for obvious questions
Say ‘thank you’
Work hard
It isn’t easy
Never miss an opportunity to be
awesome
Any questions tweet
@michaelchidzey
Thanks!
Michael Chidzey | Head of Digital Marketing & PR |
