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Learn how to write for humans,
use humor that won’t get your fired,
and increase engagement through captivating language.
October 2014
2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Before you begin
3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Circle
Is this
book
bothering
you?
4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Klout
What would it take
for you to get
a Klout score of 100?
5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
One Goal
I want to
tweet like @levie
6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
H.E.L.P.
7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Honesty
I’d rather be
reading.
8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Expertise
Hablo español. Sprechen Sie Deutsch?
9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Laughter
It’s OK
to joke about
your work.
10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Photos
Share a moment.
Show your support.
11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
H.E.L.P.
Honesty
Expertise
Laughter
Photos
12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Questions?
13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Luck
Thank you.