Guy RigbyHead of Entrepreneurial ServicesSmith & WilliamsonTel: 020 7131 8213Email: guy.rigby@smith.williamson.co.ukTwitter: @guyrigby

Building a global small business

DisclaimerThis presentation is of a general nature and is not a substitute for professional advice. No responsibility can be accepted for the

consequences of any action taken or refrained from as a result of what is said.

About me

Author

ENTHUSIAST!

Adviser to

SMEs / owners

Business owner – professional services

Director / shareholder -

IT, defence, property, retail, manufacturing,

investment managementSales and marketing director

Head of entrepreneursTwitter: @guyrigby

To Learn More…The Entrepreneur’s Guide to Building and Selling a Business

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My beliefsBuilding a global small business

-“If you turn the same handle, you get the same result”

-“If you’ve got nothing to do, go and polish the church pews. Something will happen!”

-“Bet on the future”

-“Who cares wins”

-“If it isn’t broken, break it”

Today’s presentationBuilding a global small business

• My beliefs

• Entrepreneurial traits

• Vision and strategy

• Flexibility and focus

• Financing the business

• Professionalising the business

• Brand identity and culture

Today’s presentationBuilding a global small business

• Brand identity and culture

• Sales and marketing

• Partnerships and collaboration

• International business

• Buy and build

• Professionalising the business

• Brand identity and culture

The A – Z of entrepreneursBuilding a global small business

The A – Z of entrepreneurs…-A: ambitious, adventurous, assertive

-B: brave, bright, boundless

-C: confident, collaborative, capitalist

-D: determined, driven, disruptive

-E: enthusiastic, enterprising, energetic

-F: focused, forward-thinking, fundamental

-G: gifted, game, gumptious

-H: hardworking, hyperactive, headstrong

-I: instinctive, impatient, inspirational

-J: judicious, just-do-it

-K: knowing, kinetic, keen

-L: lively, libertarian, limitless

-M: masterful, meritorious, maddening

Building a global small business

The A – Z of entrepreneurs…Building a global small business

-N: nimble, noteworthy, neurotic

-O: optimistic, obsessive, opportunistic, Olympic energy

-P: pioneering, passionate, persistent

-Q: quick-witted, quizzical, quirky

-R: radical, resolute, remarkable

-S: strategic, single-minded, stimulating

-T: tenacious, talented, tireless

-U: unfulfilled, unafraid, unwavering

-V: visionary, vehement, versatile

-W: worthy, wise, wishful

-X: x-factor, xenodochial, xenomorphic

-Y: youthful, young-at-heart

-Z: zealous, zany

Building a global small business

In the beginning…

“Luck is when preparedness meets opportunity” - Earl Nightingale

• Vision

• Strategy

• Business Plan

• Commerciality

• Scalability

• Passion

Building a global small business

Flexibility and focus

“About the time we can make the ends meet, somebody moves the ends” – Herbert Hoover

• Economy / fire fighting

• Continuous assessment

• Diamonds are forever

• ‘Burn the boats’

Building a global small business

Financing the business“Money often costs too much” – Ralph Waldo Emerson

• Equity versus debt

• Ownership determines outcomes

• Backing diggers

• Eureka moments

Building a global small business

Professionalising the business“If you limit a company by its structure or people, you will limit the full potential

of that business” – Michael Dell

• Artisans and heroes

• Delegation not abdication

• Building a management team

• Filling the Bus!

Building a global small business

Brand identity and culture“When anyone tries to run a business solely for profit,

it must die, for it no longer has a reason for existence” - adapted from Henry Ford quote

• Purpose

• Values

• Meaning, not money

• Triple bottom line

Building a global small business

Sales and marketing“We miss 100% of the sales we don’t ask for”

- Zig Ziglar

• Product, market, service or price?

• Value proposition

• WWD versus WIIFM

• It’s digital

• Don’t play at it!

Building a global small business

Partnerships and collaboration“Success in the modern world depends on the real connections you have”

– Reid Hoffman

• Collaborate to accumulate

• Institutional thinking versus network thinking

• Network orientation

• Additionality of advisers

Building a global small business

International business“Business is moving faster. Globalisation is forcing companies to do

things in new ways” – Bill Gates

• Everyone can play

• Leverage time zones

• Choose your markets / model

• Choose your brand

• Manage risk!

I’m fed upBuilding a global small business

Building a global small business

Buy and build“It’s far better to buy a wonderful company at a fair price than a fair

company at a wonderful price” – Warren Buffett

• Commercial strategy

• Due diligence

• Culture

• Integration

• Risk

Building a global small business

For further information….

• Follow me on Twitter; @guyrigby

• Join the Entrepreneurs Group on LinkedIn

• Visit www.smith.williamson.co.uk/entrepreneurs

Building a global small business

Conclusion

“Building a great business is about doing 100 things better than anyone else”

– Guy Rigby

Thanks for Listening!

Guy RigbyHead of Entrepreneurial ServicesSmith & WilliamsonTel: 020 7131 8213Email: guy.rigby@smith.williamson.co.ukTwitter: @guyrigby

Building a global small business