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Building a PR campaign: two case studies

Date post: 28-Oct-2014
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PR Campaign Tactics by Threepipe Jim Hawker, Co Founder Laura Allen, Account Executive
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  • 1. PR Campaign Tactics by ThreepipeJim Hawker, Co FounderLaura Allen, Account Executive

2. Who We Are
Threepipe is a creative,effective, independent and award-winningagency that develops
integrated PR and social media campaigns designed to reach, engage and influence audiences.
We exist to help our clients become more successful.
Since launching in 2004, weve grown from just two people into a team of twenty five, with expertise in
consumer, sport, lifestyle, CSR and corporate campaigns with a raft of industry awards endorsing the
effectiveness of our work.
3. The threepipe philosophy
We avoid the obvious or easy solution.
First, we carefully analyse the situation and think things through.
Then, we apply creative inspiration and plenty of hard work to come up with the right results.
(This rarely, if ever, involves us smoking pipes, but you get the picture).
It is quite a three-pipe problem
4. Awards
Weve helped our clients to pick up plenty of gongs...

  • Best Use of Digital, 2011 Sport Industry Awards Shortlist (The Football League)

5. Best Use of Digital, 2010 Sport Industry Awards (England & Wales Cricket Board) 6. Best Use of Digital Communications, 2010 CorpComms Awards (England & Wales Cricket Board ) 7. Best New Media & Digital Campaign, 2009 PRCA Awards (England & Wales Cricket Board ) 8. Best CSR Campaign, 2009 PRCA Awards (Vodafone) 9. Campaign of the Year, 2008 PRCA Awards (Vodafone) 10. Best CSR Campaign, 2008 PRCA Awards (Vodafone) 11. Best B2B Campaign, 2008 PRCA Awards (Siemens) 12. Best New Media Campaign, 2008 CorpComms Awards (Vodafone) 13. Best CSR Campaign, 2008 Euro Excellence Awards (Vodafone)...and won a few of our own in the process:

  • Best Small Agency, 2009 PRCA Awards

14. Outstanding PR Consultancy, 2009 CIPR Awards (shortlisted) 15. New Consultancy of the Year, 2006 PR Week Awards 16. Best Employee Programme, 2010 SABRE Awards


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