AF EXPO

Building a Successful Social Games Distribution Strategy on Facebook

Hussein FazalCEO – AdParlor Inc.

www.adparlor.com

Facebook Virality

Is crazy growth still possible?

Yes – but it is a LOT harder

FREE vs. PAID

Free Application Growth Strategies

1. Take advantage of remaining virality

2. Internal cross-promotion – i.e. zynga, crowdstar, sony…

Free Application Growth Strategies

3. Cross-promo bars – applifier, appstrip, vip games, igapi

4. Direct cross promotional deals

Paid Application Growth StrategiesBuy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads

Paid Application Growth Strategies

Facebook Ads- Go direct to Facebook to test and learn

- When you are ready to ramp up, use an Ads API Vendor - CPI Pricing Model- Conversion Tracking- Dynamic Ad/Bid Optimization

Off Facebook Promotion- Haven’t seen much success in Display and Search

advertising

- Try something new – i.e Ubisoft ran a trailer on CBS for CSI

Where are we now? Let’s Chat.OWAIS FAROOQUIGM for North America - King.com

FRITS HABERMANNCTO and VP of Game Operations – PopCap Games

JOHN GETZE VP of Marketing, KIXEYE

IAN SWANSONCo-founder and CEO – Sometrics

KEN WALTONCo-founder and COO - KlickNation

HUSSEIN FAZAL CEO, AdParlor (moderator)