Date post: | 11-Nov-2014 |
Category: |
Technology |
Upload: | mickparsons |
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Flying into the FutureBuilding a Service Orientated Airline
Michael Parsons – Consulting Senior Practice Director
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
http://www.flickr.com/photos/purplemattfish/
Airlines continue
to face manychallenges
http://www.flickr.com/photos/agustinrafaelreyes/
Retaining and
growing high
value
customers
http://www.flickr.com/photos/agustinrafaelreyes/
“Loyalty will depend on technology”Maya Leibman President of AAdvantages® American Airlines
http://www.flickr.com/photos/33465428@N02/
Demonstrating
differentiated value to the consumer
http://www.flickr.com/photos/33465428@N02/
United Airlines “Opt” program helped differentiate them &
delivered $1.1 billion in ancillary revenues in 2009
An aging, fragile infrastructure that is
difficult to maintain http://www.flickr.com/photos/heather/
A legacyarchitecture that
restrictsagility
http://www.flickr.com/photos/tyman/
An application spaghetti that is
poorly integrated and
costly to maintain
http://www.flickr.com/photos/tittentem/
Airlines are embracing a
service orientated approach
Through a number of
SOA entry Points
DeveloperProductivity
ExtendingPackaged
Applications
CustomApplication
Development
StrategicBusiness
Transformation
Event Driven Process
Automation
ProcessPortals
Multi-Channel
Applications
LegacySunsetting
BusinessActivity
Monitoring
Industry orRegulatoryCompliance Securing
Services
ServiceManagement
SOA Solution
Entry Points
BusinessIntegration
B2BIntegration
Master DataManagement
Enterprise ApplicationIntegration
And using this to
innovate & differentiate
Innovate and
Differentiate through
Event Driven Processing
A delayed flight event
automaticallypushes information to all concerned
http://www.flickr.com/photos/swanksalot/
Ramp Information:
AA405 delayed 85 minutes.
Deicing required
http://www.flickr.com/photos/flyforfun/
Arrivals Notification:
AA405 Delayed Arrival
http://www.flickr.com/photos/juntosworldwide/
Innovate and
Differentiate
Delivering an
exceptional customer
experience
http://www.flickr.com/photos/holtsman/
“Mr Brown, we apologize but your
flight will be delayed 85 minutes due to bad weather. We have
booked you onto an alternative connecting flight departing JFK at
19:45 and have informed your hotel of your late arrival. If you have any questions or concerns please reply
to this message. ”
http://www.flickr.com/photos/holtsman/
“Mr Brown, we apologize but your
flight will be delayed 85 minutes due to bad weather. We have
booked you onto an alternative connecting flight departing JFK at
19:45 and have informed your hotel of your late arrival. If you have any questions or concerns please reply
to this message. ”
"Airline operations are completely event-
oriented as events occur, their impact ripples
throughout the entire system and beyond"
Ramnath Cidambi
manager of middleware engineering and support services at United Airlines
Application and Asset Silos
Business
Logic
Legacy ERP CRM Finance
Business
Logic
Business
Logic
Business
Logic
Business functionality & information buried in silos … proprietary
interfaces serving the silos
FIMROPSS FFP
FinanceMaint. &
EngineeringCustomer
Support
Operations
Customer ID:
Name
Address
BOD
Passport #
Customer ID:
Name
Address
BOD
FFP #
Customer ID:
Name
Address
Bill to Address
Shared Services and Data
Business functionality and information exposed as
business services … standards-based, shared & reusable services
Business
Logic
Legacy ERP CRM Finance
Business
Logic
Business
Logic
Business
Logic
FIMROPSS FFP
FinanceCustomer
Support
Operations
New Business Processes
Business Services
Canonical Data Model
Event Management
Communication Management
Departments
Customer ID:
Name
Address
Bill To Address
BOD
Passport #
FFP#
BAMMaint. &
Engineering
Oracle SOA Platform
BAMCEPEMPOLICY
MANAGERJDEV
ERP MAINFRAME SERVICES EVENTS
BPEL PROCESS MGR
BUSINESS RULES
HUMAN WORKFLOW
SERVICE BUS
DATA INTEGRATOR
Adapters & B2B
PARTNERSDB
http://www.flickr.com/photos/loop_oh/
An open system built on
a Service Orientated Architecture
http://www.flickr.com/photos/audreypenven/
That’s Flexible, Agile and cross
platform
Leveraging
existingsystems and assets
http://www.flickr.com/photos/paul_garland/
With the ability to
implementbusiness requirements and services
quickly
With a service focus that sets you apart from the crowd
http://www.flickr.com/photos/jarodcarruthers/
Strategic Drivers
Oracle SOA support team
DiscoveryMeeting
SOA Discovery
Does not have clear roadmap toimplementation
DiscoveryWorkshop
Requires assistance in defining initial reference architecture to meetstrategic vision
SOA ReferenceArchitectureWorkshop
Requires assistance to determine strategy for adoption of services
SOA GovernanceWorkshop
Wants to see how SOA would applyto their business problems with example services
Service DiscoveryWorkshop
Commence strategic & implementation projects against strategy vision
SOA RoadmapPlanning
Workshop
Governance
Business &
Strategy
Organization
Projects,
Portfolios &
Services
Operations,
Administration
&
Management
Infrastructure
Information
Architecture
SOA DeliveryGovernance
Business &
Strategy
Organization
Projects,
Portfolios &
Services
Operations,
Administration
&
Management
Infrastructure
Information
Architecture
Organisation & Governance
SOA Centre of Excellence
SOA Security
Service Engineering
ReferenceArchitecture
ExecutiveSOA
GovernanceEntry Point