Building a Strong Ecosystem for the Games Industry

© Copyright Open Gaming Alliance 2016 - Page 1

Gaming Market Press Event- GDC 2016 -

The Open Gaming Alliance (OGA) is a non-profit trade association focused on the business, innovation and growth of the games industry.

• Be of service to developers and the industry• Respond to our members’ needs• Promote developers’ contribution to the economy and society• Analyze and report on the industry’s growth, strength and vitality• Support opportunities for entrepreneurs and innovators• Provide positive leadership and embrace diversity of thought, gender, religion, and ethnicity

OGA’s Mission

OGA’s Commitment to the Industry

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OGA Special Interest Groups (SIGs)

Research SIGVR/AR SIGeSports SIGSoftware SIGSecurity SIGCloud Gaming SIG

Indie SIGIncubator Partner SIGDiversity SIGSerious Games SIG Education SIGMonetization SIG


Events in 2015

OGA Mixer at GDC

OGA Mixer at GDC

SXSW Future of Games Panel




PLATFORMS

State of Game Development

Source: M2 Research

64%66%

64% 64%

31%

23%

37%

60%

23%

38%

14%

8%4%

8%

Platforms Developers are developing for

© Copyright Open Gaming Alliance 2016 - Page 9Source: M2 Research


Individual: Part-time/Hobbyist

Individual: Freelancer

Individual: Full Time Indie

Studio: Small Independent with 2 - 24people

Studio: Midsize Independent with 25 - 100people

Studio: Large Independent with over 100people

Studio: Owned by Publisher

Publisher: Activision, EA

Other: Services, Academics, Support,Media

Company Description

62%

20%

18%


Film• 1919- United Artists

• 1981 – Sundance Film Festival

• 2010 – 42% of US box office

revenue comes from Indie

titles

• Crowdfunding


Music• 1950s – Start of indie music

• 1970s – National Association of Independent Record Distributors

• 2013 – 510% increase in indie musicians making their living

• Apple – over 16 billion songs sold through iTunes

Games• 1995 – first Amiga games

• 2004 – Unity founded

• 2005 - IndieCade

• 2008 – Microsoft launches Xbox Live Indie Games

• 2009 – Minecraft launches

• 2014 – Minecraft sold 54 million units and reaches 100 million registered users

• Crowdfunding

Source: M2 Research


OGA Indie Program

OGA Regional Incubator Partners

The OGA Indie Collective provides benefits and discounts that help support:

• Marketing and Press• Business Support• Networking to OGA corporate members


Gaming DemographicsPC Gaming Install Base: Estimates 711 Million ‘Active Users’ from an estimated ~1.2+ Billion PC Gaming TAM

CY 2014 Open Gaming Alliance Confidential - For OGA members only

Enthusiast

Mainstream

Entry (Casual – Web)

36m

250m

425m

3+

Years

5+

Years

7+

Years

PC Refresh &

Upgrade Cycle

Sources: Open Gaming Alliance Pinnacle Report, DFC, JPR, IDC, ISV Discussions, Public Domain PR Releases, and Intel Est.

Recognize that there’s no perfect system. Gamer habits, spending, time spent highly variable.


Developer Focus - Game Genre


51%

42%

31%29%

26% 25%23% 22%

20%16%

13% 12% 12%9% 8% 8% 7% 7% 7% 7% 6% 5% 5% 4% 4% 3%

Source: M2 Research


DISTRIBUTION

9%

20%

11%

17%

10%

2%

7%

5% 5%

9%

7%

10%

14%

9%

16%

19%

2%4%

8% 8%

5% 5%

Currently In 12 Months


Source: M2 Research

Distribution Platforms Developers are Supporting


What We Know About VR

Key Players:• Oculus Rift (VR - Facebook) – Q1 2016 $599

• Samsung Gear VR, Sony Morpheus – Q1 2016

• Razer OSVR, Google Cardboard, Magic Leap, Envelop VR (Uber Games spin off startup), Microsoft HoloLens,

Valve & HTC VR (aka Steam VR), Starbreeze, GearVR, Vuzix (Intel invests $25m), Immersion, Fove.

Considerations: • Expect slow volume ramp time

- Comparison: Consoles in full swing typically sell between ~9-15m annually on average when fully ramped

• Estimated *entry* Price Points of HMD: ~$350-$650

• Risk Factors:

- Cost of produce the content

- High barrier to entry for what is roughly mainstream to high end.

- Oculus Recommended Specs for the full Rift experience: ($800 - $1000 not including monitor)

- NVIDIA GTX 970 / AMD 290 equivalent or greater (starts at $350)

- Intel i5-4590 equivalent or greater- 8GB+ RAM

- Compatible HDMI 1.3 video output- 2x USB 3.0 ports

- Windows 7 SP1 or newer

4/5/2016 Open Gaming Alliance Confidential - For OGA members only


2015-2016 Projections

• 2016: 38 million VR headsets will be sold –This is very high for year 1 sales

• 2016: VR/AR market $5 billion –Again, high for year 1 of sales

• Q4 2014 & 2015: $1B in M&A (2015 = $250M)

This is actual

Market Size of VR and AR – Who Knows?Analyst are aggressive on projections, a little too optimistic:

Other Analysts: Total VR & AR Market 2020 = $150 Billion** There is no industry that has reached $150B in 4 years!


VR Development has Changed

1980s-2000s

• Tools expensive or custom built

• Specialized high-end systems

• Cost millions of dollars to build

• Applications: Training, Experimental

Nicole Stenger, 1992

2016

• Indies developers are leading the charge on VR/AR

• Unity and Unreal democratizing development

• Developers using VR in 2014 - 8%

• Developers using VR in 2015 - 16%

• Less than 3% of Unity and Epic developers are women

Playful Corp. – Lucky’s Tale

Source: M2 Research


We Will Need DiversityDiversity of: Development, Content, Applications, Consumers


Wanda Meloni

Executive Director, OGA

[email protected]

Open Gaming Alliance – Thank You

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Building a Strong Ecosystem for the Games Industry

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