+

Building Advocacy Campaigns Dr. Tara Wilkinson-McClean Media + Communications

+COMMUNICATION IS A PROCESS

+CAMPAIGN BUILDING

1.  Analyse the Situation

2.  Define Goals

3.  Choose the Audience

4.  Create the Message

5.  Select the Channels

6.  Evaluate

+ANALYSE THE SITUATION - PROBLEM

EFFECTS

PROBLEM

CAUSES

+ANALYSE THE SITUATION - SOLUTIONS

EFFECTS OF SOLUTIONS

PROBLEM

SOLUTIONS TO PROBLEM

+DEFINE GOALS

+CHOOSE THE AUDIENCE

+CREATE THE MESSAGE

+SELECT THE CHANNELS

+EVALUATE