We get asked…

How do we bring in new followers?

How do we bring in new followers?

How do we keep our audience interested?

How do we bring in new followers?

How do we keep our audience interested?

How do we get our followers to donate, volunteer, etc.

Asking

for Support

Maintaining Audience

Growing Audience

Maintaining Audience

Growing Audience

Asking for Support

If I had never heard of this organization would I stop on this page?

After spending some time on this page would I feel the need to return?

Would this page motivate me to give my support?

Episodic

Exclusive

Conversational & Interactive

Connect | Support

Connect | Support

Connect | Support

Beautiful

Beautiful

Innovative

Beautiful

Innovative Timely

Home Base

• Website vs. Blog

• Wordpress vs. Blogger vs. Tumblr

Charity Water https://www.facebook.com/charitywater

Make-a-Wish https://www.facebook.com/makeawish

YWCA https://www.facebook.com/pages/World-

YWCA/152768022010