Building an ebook Building an ebook businessbusiness

Andrew and Daryl Grantwww.andrewanddaryl.com

Agenda (morning)Agenda (morning)

1. Glossary of terms

2. Overview of the process

3. How to identify a potential market niche

4. How to analyse topics using a 6-step checklist

5. How to test for profitability using a survey site

6. How to set up a Google Adwords campaign

Agenda (afternoon)Agenda (afternoon)

1. How to write the sales letter

2. How to build the website

3. How to develop the product

4. How to monitor and fine tune

5. Where to from here?

Glossary of termsGlossary of terms

1. Google Adwords

2. Pixelfast and keyworddiscovery

3. Clickbank

4. Web-host, web-server

5. Ftp

6. Aweber

7. Rentacoder

8. Split testing

9. Dreamweaver and Frontpage

Our 6-step processOur 6-step process

1. Identify a potential market niche

2. Test the niche to see if it will be profitable

3. Develop the product

4. Write the sales letter

5. Build the website, with a process to collect the money

6. Monitor and fine tune

Identify 20 potential niches

How to identify a potential How to identify a potential market nichemarket niche

You want a niche with enough traffic, a hungry crowd, and low advertising costs

Sources of ideas:

Hobbies Other lists

Job Clickbank

Problems Pixelfast (or equiv.)

Magazines TV

Reduce 20 ideas down to 5 using the 6-step

checklist

The 6-step checklistThe 6-step checklist

1. How much does the client desperately want the product?

2. Is it an inch-wide, mile-deep niche?

3. Are enough people searching for the topic?

4. How many other Google ads are there?

5. How many other ebooks are there (and can you differentiate?)

6. How much free information is available?

How to build a survey How to build a survey sitesite

1. Buy the domain name and set up the hosting

2. Buy aweber to collect feedback

3. Build the website, including Google conversion code and a process to collect feedback.

4. Set up a Google Adwords campaign, with key words and ads.

Survey siteSurvey site

Dear friend.

Thank you for reaching my site.

Currently I am in the process of putting together this site about making handmade and stamped cards.

I would really appreciate your feedback and ideas on what you would like to see on this site.

In fact if you have any tips of your own that you’d like us to include please tell us about them. We'd of course acknowledge your contribution.

What would you like to see on this site?

Analyse the survey site results

Write the sales letter

Build the website to meet Google’s new requirements

Get your ebook written

Monitor and fine-tune

Monitor and fine-tuneMonitor and fine-tune

Split-test the sales letter:– Conversion rate (aim for 1% or more)

Monitor and fine-tuneMonitor and fine-tune

Monitor the Google ad campaign:– Number of clicks (aim for 500 clicks per day)– Click through rate– Cost per click (aim for 10c per click)– Performance of each keyword– Performance of search vs content

What to do with a site What to do with a site that doesn’t make moneythat doesn’t make money

Increase the affiliate % and leave it on Clickbank

Use SEO to get high on the free side of Google

Look for sources of free publicity

Give the ebook away for free and build a list

JV with related sites

Next stepsNext steps

Repeat the process with another topicIncrease traffic with other strategiesImprove conversion rate with split testingSet up a “back end” to sell higher priced

products (yours or others’)Sell your book in hard copy using offline

marketing

Next steps (cont)Next steps (cont)

Add “forced continuity” subscription

JV to sell your ebook to others’ lists

Set up a viral marketing campaign to increase traffic

Add an upsell to your order page

Sell the website