Date post: | 16-Jan-2015 |
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Business |
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Photo: m0n5t3r on Flickr
Each of your brand’s social network channels is a community.
Photo: Generation X-Ray on Flickr
“On social media, customers want to engage with personalities, not product features.” - Scott Monty
“Your customers don’t innately want to follow your company on Twitter or friend you on Facebook, or read your blog, or watch your videos.” - Jay Baer
“Share remarkable, targeted content based on needs/interests of individual communities.” - Pamela Vaughan
Photo: ZeroOne on Flickr
Listen.
Respond & participate.
83% deal with questions or complaints sent to them via social media.
But only 54% talk to and actively participate in online conversations with consumers.
Source: InSites Consulting Survey of US Companies
“The difference between an audience and a community is which direction the chairs are pointing.” - Chris Brogan
Identify & track successful interactions. Then repeat.
“Said, woman, take it slow. It’ll work itself out fine. All we need is just a little patience.” - Axel Rose
“Building authentic, connected communities requires building trust... If you are like most humans, trust is something that must be earned over time." - Kim Garst
Show them you care.
Create community-centric content
Photo: Dekoderek on Flickr
“Jab, jab, jab, right hook.” - Gary Vaynerchuk
Photo: Anirudh Koul on Flickr
Brand evangelists tell your story for you.
90% of consumers online trust recommendations from people they know.
Source: Econsultancy
“I tell you folks, it’s harder than it looks . It’s a long way to the top If you wanna rock ’n’ roll.” - AC/DC
Photo: Kurt Christensen on Flickr
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