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Building and Integrating the Residential Water Budget to Achieve Conservation One Size Does Not Fit All www.dropcountr.com Laci (“Lah-tsi”) Videmsky Lead Software Engineer Dropcountr, Inc. ACEEE Conference, 2016
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Page 1: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

Building and Integrating the Residential Water Budgetto Achieve Conservation One Size Does Not Fit All

www.dropcountr.com

Laci (“Lah-tsi”) VidemskyLead Software EngineerDropcountr, Inc.

ACEEE Conference, 2016

Page 2: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016

Page 3: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016

What could greater access to water data inspire?

Page 4: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016

In Case You Haven’t Heard...

● Formerly 25% Conservation Mandate● Not equitable nor efficient● Citizens want to do their part

State of Affairs

Page 5: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016Dropcountr

A water SaaS company that transforms data into actionable information for utility staff and their customers.

Page 6: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016Dropcountr Approach

Empower The Utility. Empower The Homeowner.

Page 7: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

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ACEEE Conference, 2016Water Budgets

Budget Based Blocks : Increasing block rates where the blocks are defined by an efficient level of water use based on one or more customer characteristics, such as lot size.

Water Budgets & California Law ~ AWWA

Page 8: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

Eastside AirBnb

www.dropcountr.com

ACEEE Conference, 2016Water Budgets

Lake Austin home

Different community, different budget

Page 9: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

Eastside AirBnb

www.dropcountr.com

ACEEE Conference, 2016Water Budgets

Same community, different budget

Page 10: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016Water Budget Challenge

How Do We…Generate unique budgets for our customers that are equitable and attainable

Communicate and support customers to achieve their budgets?

Page 11: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016Water Budget

Difficulty #1 – Collecting Data Points

Mostly monthly, or bi-monthly meter reads

Advanced Metering Infrastructure (AMI) catching on● Declining in cost● Significant benefits

○ Lower meter reading cost○ Accurate○ More frequent billing○ Better for customer service and billing

disputes○ Identify water loss

● Expected $7.2B market by 2025 (>1.3B meters)

Page 12: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016Water Budget Difficulties

Difficulty #2 – Determining Compliance

55 GPCD good start, not enough

Comparing water meter data with water budget gives utility an “efficiency scale”

Satellite technology to evaluate outdoor water budget

Page 13: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

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ACEEE Conference, 2016Remote Sensing

http://landscape.satsummit.io/#capture

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ACEEE Conference, 2016Water Budget Difficulties

Difficulty #3 – Engaging & Supporting Customers

Web not enough (passive communication)

Direct mail not efficient (cost + time)

Advertising & media not unique

Page 15: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016Water Budget Difficulties

Difficulty #3 – Engaging Customers

Mobile focus increasing, while web is flat

Consumer expectations, and B2C relationships are changing

Americans look at their smartphones 8 billion times/day

Page 16: Building and Integrating the Residential Water Budget to ...€¦ · Water Budget Difficulties ACEEE Conference, 2016 Difficulty #3 – Supporting Customers Equip utility staff with

www.dropcountr.com

ACEEE Conference, 2016Water Budget Difficulties

Difficulty #3 – Supporting Customers

Equip utility staff with tools to evaluate and communicate

Equip homeowners with tools to self evaluate.

Improved communication and support increases business value of each customer:

● Satisfaction● Trust● Participation● Information sharing

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ACEEE Conference, 2016Summary

Granular Data Equitable Budgets Targeted Engagement

● Thinking beyond 55 gpcd● Tailored to nuanced

scenarios

● Channels relevant to modern lifestyles

● Hi res data● APIs, APIs, APIs !


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