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Building and Maintaining Your Social Media Presence
…it’s not as taxing as you might think!!
BRYN TURNERwww.wix.com/bryn_e_turner/webpagewww.facebook.com/bryn.turner1www.linkedin.com/in/brynturner@bryn_t
About These notes are meant to serve as a foundation
for what you will learn on December 14. Compiled here are graphics and information to provide a foundation for further learning. As you will see, most of the information has been borrowed from www.Mashable.com
Also, please note that this presentation is on my LinkedIn profile under the SlideShare application near the bottom.
If you would like to follow along with my discussion the day of the presentation, feel free to bring your laptop, tablet, etc. as my presentation will be available online.
Thanks and I look forward to speaking with you!
Categories
Social Media Process
The Big 5
Resources
Overview
Social Media Categories
Communication
Collaboration Multimedia
Reviews and
Opinions
Entertainment
Deliver a consistent message
Focus on Target
Audience
Capture Attention
Keep them interested
and engaged
Social Media Process
General Information on the BIG 5
FacebookTwitterTumblr
LinkedInGoogle+
If accessing this PowerPoint online, click the following images to be directed to the web pages from which I compiled this information.
Facebook Quick FactsEst. monthly users: over 700 million (More than 10% of the world's pop.) Net worth of founder, Mark Zuckerburg (27):$17.5 Billion...yes, billion! The Harvard dropout is America's
14th-richest man.
The average FB user has 130 friends.58% of all online adults visit FB at least 1x month, and spend
approximately 20 minutes on the site each time they visit.
Lingo to Know:Impressions
InsightsPages
Limited Profile/Information Sharing
Twitter Quick FactsEst. monthly users: 200 million Active users (1x month users): 100 million Hyperactive users (at least 1x day): 50 million Age of average users: 30-49 years old 30% of users have an average annual income of
$100,000+
Total funding to date: $1.6 billion
Lingo to know:Tweet
HashtagTrending
Tumblr Quick FactsDistinguishing itself as the “easiest way to blog,” Tumblr is
most notably different from other blog sites for its ease of sharing media [photos, video, music, etc.], as opposed to only text and links.
As of April 2011, Tumblr boasted 951,860,971 posts created by 7,068,526 bloggers.
Lingo to know:TumblogReblogRadar
Qued PostsWritten for WebDesignerDepot.com by Chris McConnell.
LinkedIn…The Professional
LinkedIn Quick Facts4 reasons to create a presence on LinkedIn: Reputation Management: maintain positive impact. Public Relations: Makes your company more public and
easily accessible to web users. Marketing and Sales: Find and attract new customers
through your online community. Stay Competitive: See what your competitors are doing.
Lingo to know:Recommendations
GroupsProfile Views
Maw Associates, Ltd. LinkedIn Presentation Feb. 2011.
Google+ Quick FactsIn the mere months since its inception in June 2011, Google’s competitor to
social networking titan Facebook has amassed over 40 million users.
Google+ has recorded the highest traffic in terms of total US visits for week ending Nov 12th 2011, more than 6.8 million.
7 out of 10 referral traffic came from Google products (google search, gmail, youtube, maps, docs, profiles, news and picasa web albums respectively)
Lingo to know:StreamCirclesSparksHangouts
Facebook • Like
• Newsfeed • Friends• Interests• Chat• Video Chat• 51.2% male/48.4%
female
Google+
• +1• Stream• Circles (specific
groupings)• Sparks• Huddle• Hangout• 68.7% male/30.1%
female
Lingo
According to Alexa, YouTube is the most popular video sharing website on the Web and the world's third most visited website.
Internet Search Giant Google bought Youtube in Novemeber 2006 for $1.65 billion.
There are approximately 2 billion video views a day.10% of internet traffic is attributed to YouTube visits.
On average, 829,440 videos are uploaded each day.
It would take 1700 years to watch every video currently on YouTube.
YouTube Quick Facts
Resources used in this presentation and recommended for further reading:
www.mashable.comwww.social-media.alltop.comwww.socialmediatoday.com
