Date post: | 07-Jul-2015 |
Category: |
Marketing |
Upload: | brendan-gahan |
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Building Brands On YouTube: It's More Than Going Viral
November 19th, 2014
It’s the largest social network in US & has more millennials than any cable network
4 STEPS
1) Best Practices
2) Go with what people know
3) Focus on a human connection
4) Iterate like hell
Metadata & thumbnails are #1 way of organic growth
50% of views comes through related videos
10-20% CTR on end cards
WIDGETS DON’T HELP
50% fewer subscribers per view
50% fewer likes per view
15% fewer social media shares
86 of top 100 most subscribed channels are built around one or two individuals.
1) Epic Rap Battles 2) Behind The Scenes 3) Epic Rap Battle News
1) Philip Defranco Show
11 MILLION SUBS 3.3 MILLION SUBS
1) Epic Meal Time 2) Handle It
6.6 MILLION SUBS