BUILDING BRIDGESSupporting the Industry through global collaboration

WHO ARE WE? An International Trade Association

Formed in May 1998

Currently 64 members (operators, vendors, test labs)

We are an association that enables collaboration between: The Industry Domain (Suppliers / Operators / Test Labs) The Policy Domain (Governmental Agencies and Regulators)

Create information standards (G2S, S2S, …)

PLATINUM MEMBERS

GOLD MEMBERS

SILVER MEMBERS

BRONZE MEMBERS

AFFILIATES / ADVISORS

GSA’S ROLE IN BRICK & MORTAR CASINO INDUSTRY

Focused on brick and mortar as there was a need

Established committees to support the industry

Gained track record for the successful creation of standards

Successful due to participation from both industry and policy domain

WHAT DO WE OFFER?Unfettered Data Access

COMMITTEES Technical Committees (S2S, G2S, TRA, GAT, GDS …) Architectural Oversight Committee

Operator Advisory Committee Player User Interface Committee

Regulatory Advisory Committee (formation stage) Online Gaming Committee (formation stage)

Central Reporting / Monitoring messaging standard External Interfaces – Geo-location, Player Verification, Payment

Processors Brick & Mortar Interfaces – Player Tracking, Promotions, etc.

Interoperability High risk, high cost, high time to market

Decreased risk and costs and faster time to market.Increased ability to deploy a variety of platforms.

Certified platforms can be deployed with minimal risk & costs

PAST TODAY FUTUREGaming Floor Serial connections

leveraging vendor proprietary legacy protocol

Migrating to an open standard protocol, high speed enabled floor

Open standard extensible protocol, high speed floor

Responsiveness to Change

Limited Download and configuration to EGM’s from s single central system

Player initiated download and configuration from a single central system

Player Engagement

None Developing standards for PUI

Bi-directional communication with players

Business Intelligence

Aggregate data design to meet the slot host needs

Collecting detailed play data

Predictive analytics, real time dashboards

Security Vendor proprietary security solution

Industry standards security model

Single deployment of industry standard security model across channels

Gaming Channel Convergence

Monolithic siloed gaming solutions

Groundwork in place for convergence

Single deployment of shared components, single view of the player

GLOBAL ADOPTION (70+ COUNTRIES)

PROLIFERATION OF ONLINE GAMING INDUSTRY

Online Gaming is proliferating beyond Europe into N. America

There is now focus on the connection between brick & mortar and online systems

Industry collaboration is critically important  GSA has created the Online Gaming Committee

GSA created a trusted environment for the Policy Domain in a framework of collaboration

ECOSYSTEM’s CRITICAL CROSS POINTS

Transparency - Regulatory reporting & monitoring information

Access - Operator data across states and countries

Stability – Consistent connections through standardization

ONLINE GAMING COLLABORATION

Both industry and policy domain will benefit from the work GSA can be doing in these domains.

GSA is not the one telling you what to do, we are here to serve the industry.

  We have a successful track record for over 15 years

and successfully provided solutions that the industry requested

GSA continues to reach out and build bridges to support the industry

EVOLUTION OF GAMING

Stand Alone EGM Accounting / Player Tracking /

Security

TITO / Download / Remote Config

Online Gaming / Cloud

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10

Complexity

GSA formation: vendors, operators & test labs

GSA as Platform for Global Collaboration

Protocol Standards / Interoperability

Cross Jurisdictional standard reporting, Consumer protection

INDUSTRY DOMAIN

POLICY DOMAIN Monitoring / Reporting/Transparency

Multiple Standards

MACROWIKINOMICSAnthony D Williams

MacrowikinomicsMass collaboration – by engaging all stakeholders - is reinventing the way businesses communicate, solve business problems, create value and compete in the new world economy.

We are faced with many global threats that undermine global peace and stability:

Cyber attacks Food security (e.g.: tainted milk) Toxic toys Climate change Water scarcity Emerging technologies Infectious diseases…

http://anthonydwilliams.com/2011/01/20/a-regulatory-system-that-learns-and-improves/A regulatory system that learns and improves

“Open Standards give you peace of mind”

THANK YOU 15 Years Of Industry Collaboration