+ All Categories
Home > Technology > Building Business Models Around Augmented Reality

Building Business Models Around Augmented Reality

Date post: 20-Aug-2015
Category:
Upload: matthew-szymczyk
View: 3,716 times
Download: 1 times
Share this document with a friend
Popular Tags:
19
Building Business Models Around Augmented Reality
Transcript

Building Business Models Around Augmented Reality

2www.zugara.com

Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies

Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development

AR Products: Webcam Social Shopper / Fashionista, Cannonballz, ZugSTAR

Founded: 2001

Location: Los Angeles / New York

Web: www.zugara.com

Blog: www.weareorganizedchaos.com

Facebook: www.facebook.com/zugara

YouTube: www.youtube.com/zugara

Twitter: www.twitter.com/zugara

PROFILE

HELLO… WE’RE ZUGARA

3www.zugara.com

CLIENTS

WE’VE WORKED WITH A FEW BRANDS…

4www.zugara.com

“Augmented Reality is a solution looking for a problem…”

5www.zugara.com

Really?

6www.zugara.com

• To date, most AR executionshave been branded asgimmicks – and some definitelyare

• Advertising & Marketing – Cashing in on the

AR hype for quick PR

and brand awareness

Is AR Technology Itself A Gimmick?

7www.zugara.com

• Virtual Worlds– Second Life

• Social Media– Facebook, Twitter

• Mobile Marketing– Admob, iPhone Apps

• Online Video– Brightcove, YouTube

• Blog Networks / Advertising– Gawker, AOL

Past Emerging Media & Technologies Have Been Monetized…

8www.zugara.com

• What’s the ROI?

• Will Consumers Actually Use It?

• What Analytics Can You Share?

• How Much Can You Discount Your Fees Because We Have Alot Of Future Work For You…

And Initially Had The Same Questions and Challenges…

9www.zugara.com

So Where Does That Leave AR?

10www.zugara.com

AR is a Unique Technology that Crosses Multiple Media Channels and Industries

11www.zugara.com

• CPM ads (“cost per thousand views”; banner ads online and regular ads in print, TV and radio)

• CPC ads (“cost per click”; think Google ads)• CPA ads (“cost per action”; pay only if the customer

performs a certain action)• CPT ads (“cost per transaction”; you pay only if the

customer brought to you from a media sites becomes a paying customer.)

• Lead generation (you pay for qualified names of potential customers)

• Subscription revenues• Affiliate revenues (think: Amazon Associates)• Rental of subscriber lists• Sale of information (selling data about users–

aggregate/statistical or individual–to third parties)• Licensing of brand (people pay to use a media brand

as implied endorsement)• Licensing of content (syndication)• Getting the users to create something of value for

free and applying any of the above to monetize it. (Like Digg or our own Reddit)

• Upgraded service/content (ed: aka “freemium”)

And Will Continue To Evolve With Multiple Revenue Models

• Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)

• Custom services/feeds• Live events• “Souvenirs”/”Merchandise”• Co-branded spinoff• Cost Per Install (popular with top Facebook apps who

can help others get installs)• Sponsorships (ads of some sort that are sold based

on time, not on the number of impressions)• Listings (paying a time based amount to list something

like a job or real estate on your website)• Paid Inclusion (a form of CPC advertising where an

advertiser pays to be included in a search result)• Streaming Audio Advertising (like radio advertising

delivered in the audio stream after a certain amount of audio content has been delivered)

• Streaming Video Advertising (like streaming audio but in video)

• API Fees (charging third parties to access your API)

Source: Wired Magazine

12www.zugara.com

Most AR Companies Offer a Software Based Revenue Model

13www.zugara.com

• Real-Time Advertising / Couponing– Most likely for mobile

ecosystem and location

based services

• Lead Generation– Most likely to cross all major

media channels

Opportunities Will Exist to Build Other Revenue Models Around AR

14www.zugara.com

• Sponsorship– Brand / Marketing opportunities

• Subscription– AR based services direct

to consumer (i.e. Gaming,Shopping, etc.)

Opportunities Will Exist to Build Other Revenue Models Around AR

15www.zugara.com

How Do We Target Areas Like E-Commerce?

16www.zugara.com

“Augmented Reality is a solution looking for a problem…”

17www.zugara.com

Problem: Bridge The Gap Between Offline and Online Shopping

Offline ShoppingSocial but time consuming

Online ShoppingConvenient but not social

18www.zugara.com

Solution: Augmented Reality

WebcamSocial

ShopperDemo

Thank You!Matthew Szymczyk

CEO, [email protected]

twitter.com/kobrakaifacebook.com/Mhszymczyk


Recommended