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Michael Colosimo, CEO [email protected] Woody Moore, VP Marketing [email protected] Building Consumer Loyalty
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3,000
Overload
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What are we talking about
$2 Billion
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Cause Marketing Works
93%
91%
Loyal
Switch brand purchase
82% Close to home
Opportunity to engage 78%
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Local: The Missing Link
Consumers Demand: Transparency
Involvement
Personal Stories Local Impact
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The Challenge of Local Impact:
Local is 314 BILLION consumers living in 30,000 cities and towns across 3.8 MILLION square miles.
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Social Technology Changes the Rules
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Local Social
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Social Technology Changes the Rules
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Framework for Success
Consumer Relevance
Invite Action
Stories
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What is the Problem?
$18 billion
75%
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Company Lead
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Projects
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Social Mechanics
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Social Mechanics
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GIS / Data Value
Community
Social Engagement Data Demographic Data Impact Data
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GIS / Data Value
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Examples/Case Studies
65M kids // 2.6M youth teams
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Summary
Building Consumer Loyalty Michael Colosimo, CEO
[email protected] Woody Moore, VP Marketing
