Building Credibility

Credibility is the anchor of personal branding and reputation management. To get your target audience to see you as relatable, influential and relevant, they must view you as credible.  In this deck, I'll show you the formula for credibility. It's not easy... but the steps are simple!  Lida LIDA360.com

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Building Credibility

There's only one formula to build credibility. You must articulate your values AND then act in accordance with those values. No shortcuts.

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Building Credibility

Your values are personal to you. They are the belief system off which your life, behavior, relationships and reputation are formed.  Take a deep look inside to understand exactly what drives you, motivates and grounds you. These are your values.

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Building Credibility

Next, look at how you live and act. Do you reinforce your values in your behavior? If you value generosity, for instance, how do you show that? Are you the person who says "yes" more than you turn away opportunities?  Your actions must, must, must support your values in order to build credibility.

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Building Credibility

If you are not living and behaving consistent with your values, something needs to change. You can't build credibility without values and actions being in sync.

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Building Credibility

On the other hand, if you are doing good things and acting consistent with your values, but you aren't telling people "why" (values) then you don't get credit.  I'm not advocating arrogance but you must inform your audiences that your actions are tied to a belief system, not random.

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Building Credibility

Personal branding must be credible to be sustainable and scalable.  Look at your values. Examine how you make choices and live your life.   Then, align them and promote them to the target audiences who must find you relevant and compelling.  Lida LIDA360.com

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Building Credibility

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