Building Donor Loyalty: How to Keep Your Donors Giving in Any Economy
Tina Cincotti
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Today’s Speaker
Hosting: Sam Frank, Synthesis Partnership Assisting with chat questions: April Hunt, Nonprofit Webinars
Tina Cincotti Funding Change Training &
Consulting
Building Donor Loyalty: Best prac5ces for success in any
economic climate
Presented by: Tina Cinco<, Funding Change Training & Consul5ng
[email protected] 617-‐477-‐4505
Does your “thank you” leLer…?
• Start with something unique? • Personally address the donor? • Give the donor the contact info for a real person they can be in touch with?
• Tell the donor what will be possible because of their giP?
• Talk to “you” the donor, not “we” the organizaAon?
• Say that a progress report will be sent?
Most common offenses • Not donor centered • Not enough “you”s • Weak headlines
• Long leXer from Director
• Too much educaAon, not enough graAtude
• No stories • Full of jargon & acronyms
• No real news or results • Too much text, not enough photos/graphics
Welcome Kit • Personalized cover leXer • Most recent newsleXer or two
• Annual report • Recent press clip or two • InvitaAon to an upcoming program or event
Your Ac5on Makes A Difference
Please complete this form and we’ll keep in touch.
I will be a voice. I will speak out for the rights of women and girls. Let me know how.
I want to be counted. Make sure I’m on the EMA Fund mailing list and e-‐mail alert list.
I want to help. Send me informaAon about volunteer opportuniAes.
I want to fuel the fires of change. I’m sending in my financial giP to help the Women’s Fund do its important work.
I want to be part of a social change community. Invite me to gatherings where we talk about the issues facing women and girls, and figure out how to work together for progressive change.
I know I can make a difference. Please print clearly.
Name ____________________________________________________________ Address __________________________________________________________ Telephone number __________________________________________________ E-‐mail____________________________________________________________
Relationship Building Solicitation Jan Feb Mar Apr May June Minimize solicitations July b/t Memorial Day Aug and Labor Day. Sept Oct Nov Dec
Put relaAonship building on calendar…
How to evaluate donor rela5ons
• Donor retenAon rate • Donor conversaAon rate • No ask contacts • PersonalizaAon • Donor-‐iniAated contact • Donor-‐centric communicaAons
Thank you!
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