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David GoldsteinManaging Partner11 December 2012
Building Effective Strategic Charts
0
20
40
60
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100%
2012 Revenue in $M
Revenue by Region
US 29%
Western Europe 25%
Asia/Pacific 16%
J apan 9%
Latin America 8%
Middle East & Africa 7%Eastern Europe 4%
$3,304MCanada 2%
Revenue by Region
Over 50% of revenue from US and Western Europe.
Revenue by Vertical
Financial Services 22%
Public Sector 20%
Manufacturing 19%
Communications 9%
Retail 9%
Services 7%
Utilities 5%Transporation 4%
Healthcare 4%
Agriculture, Mining and Construction 1%
$3,304M
Revenue by Vertical Market
80% of revenue comes from 5 largest verticals.
Growth opportunities per sector:• Add dedicated public sector sales
force• Focus manufacturing sales on
China• Healthcare should be an emerging
market worldwide
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40
60
80
100%
2012 Revenue by Vertical
Vertical Markets
Financial Services $730M
Public Sector $651M
Manufacturing $617M
Communications $292M
Retail $303M
Services $248M
Other Verticals $464M
$3,304M
Other Verticals
Utilities $167M
Transporation $144M
Healthcare $116M
Agriculture, Mining and Construction$37M
$464M
Revenue by Vertical—Another View
Drilling down highlights healthcare and other smaller verticals.
Revenue Growth by Vertical
0
1,000
2,000
3,000
$4,000M
Revenue in $M
2009
Financial Services$741M
Public Sector$621M
Manufacturing$634M
Communications $286M
Retail $307M
Services $243MUtilities $163M
Transportation $146MHealthcare $113M
Agriculture,Mining andConstruction $39M
$3,293M
2010
Financial Services$775M
Public Sector$657M
Manufacturing$666M
Communications$304M
Retail $321M
Services $258M
Utilities $173MTransportation $154M
Healthcare $120M
Agriculture,Mining andConstruction $40M
$3,468M
2011
Financial Services$711M
Public Sector$627M
Manufacturing$613M
Communications $286M
Retail $298M
Services $243MUtilities $162M
Transportation $141MHealthcare $113M
Agriculture,Mining andConstruction $36M
$3,230M
2012
Financial Services$730M
Public Sector$651M
Manufacturing$617M
Communications $292M
Retail $303M
Services $248MUtilities $167M
Transportation $144MHealthcare $116M
Agriculture,Mining andConstruction $37M
$3,305M
-0.50%
-1.74%
1.59%
-0.90%
0.69%
-0.44%
0.68%0.81%
-0.46%0.88%
2009-2012CAGR
Public sector had largest growth over the past 4 years.
Revenue Mix Change by Vertical 2009-2012
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60
80
100%
% of Revenue from EachVertical 2009-2012
2009
Financial Services 22.5%
Public Sector 18.9%
Manufacturing 19.3%
Communications 8.7%
Retail 9.3%
Services 7.4%
Utilities 4.9%Transportation 4.4%
Healthcare 3.4%
Agriculture,Mining andConstruction 1.2%
$3,293M
2012
Financial Services 22.1%
Public Sector 19.7%
Manufacturing 18.7%
Communications 8.8%
Retail 9.2%
Services 7.5%
Utilities 5.1%Transportation 4.4%
Healthcare 3.5%
Agriculture,Mining andConstruction 1.1%
$3,305M
Revenue mix relatively stable. Public sector only vertical that accounted for a significantly larger proportion of revenue in 2012 when compared to 2009. Financial services and manufacturing shrinking the most.
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60
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2012 Revenue by Region and Vertical
USA & Canada
Financial Services 27%
Public Sector 16%
Manufacturing 16%
Communications 8%
Retail 10%
Services 11%
Other 13%
$1,031M
Europe
Financial Services 28%
Public Sector 23%
Manufacturing 14%
Communications 6%
Retail 9%
Services 8%
Other 12%
$976M
Asia Pacific
Financial Services15%
Public Sector 17%
Manufacturing 24%
Communications 11%
Retail 9%
Services 5%
Other 20%
$820M
Rest ofWorld
FinancialServices 13%
Public Sector27%
Manufacturing23%
Communications13%
Retail 9%
Services 4%
Other 12%
$477M Total = $3,304M
Market Map by Region and Vertical
Opportunities in financial services and services in APAC and ROW.
0.0
1.0
2.0
3.0%
Projected Growth Rate 2012-2016
2.5%
1.5%
1.1%
Public Sector
0.8%
Retail
0.5%
Manufacturing
0.4%
$120M $40M $140M $70M $200MMarket Size 2012
FinancialServices
Services
2.3%
Communications Other
$90M $160M
Projected Growth by Vertical Asia Pacific
Largest projected growth in financial services and services verticals.
2
4
6
8
10%
Profit Margin by Region 2012
Asia/Pacific
9.7%
8.4%
Canada Western Europe
4.7%
US
4.1%3.8%
$516M $305M $836M $958MMarket Size 2012
0J apan
5.1%
LatinAmerica
EasternEurope
2.1%
Middle East& Africa
1.2%
$75M $257M $141M $217M
Profitability by Region
Highest profit also in Asia/Pacific and Japan.
Impact of Proposed Changes
New campaigns in APAC could significantly increase profit over next two years.
300
310
320
330
340
350
360
$370M
Projected Profit 2012-2014
2012 Profit
$314M
ProjectedGrowth
$12M
APACFinancialServices
Campaign
$15M
2013 Profit
$341M
ProjectedGrowth
$14M
APACServices
Campaign
$8M
2014 Profit
$363M