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Building For
the People:
Placemaking in
Mixed-Use Design
Ming Zhang, President
MulvannyG2 Architecture
Success for cities requires
looking beyond a desire for
iconic buildings.
“Design for life between
the spaces.”
- Jan Gehl
Danish architect/urban designer
Fujian Provincial Electric and Power Company
Fuzhou, China
Placemaking is the answer
Successful mixed-use developments
respond to demographics and create
a sense of place.
Bellevue Towers
Bellevue, Washington, USA
2
Create places people want
to visit again and again.
Suning Panjin
Panjin, China
Hiroshima Ballpark Town
Hiroshima, Japan
How do you create
a destination?
Bellevue Towers Bellevue, Washington, USA
Suning Wuhan
Wuhan, China
Location.
Xi’an Gaoxin Mixed-Use
Xi’an, China
Convenient and
safe experiences.
Open public space.
Zhejiang CBD Fortune Financial Center
Hangzhou, China
Suning Plaza at Beijing Chaoyang Road
Beijing, China
The best mix of uses.
Suning Shantou Plaza
Shantou, China
Balance of immediate return
and long term holdings.
Suning Shantou Plaza
Shantou, China
Retail is the key to
mixed-use success.
Respect for local
culture and history.
Xi’an God Temple
Xi’an, China
Xi’an God Temple
Xi’an, China
Cultural Relevance
Reframe how an urban space
is perceived and consumed
Interpret what it means to
create an urban space at this
moment in China
Support for economic and
business activity.
Suning Chengdu Plaza
Chengdu, China
Suning Panjin
Panjin, China
Closer
Relationship between international
architects and developers
needed
Assemble a team of experts
in the earliest phase.
Kuntai Mixed-Use
Beijing, China
Partner early to
include input on:
Selection
Negotiation
Site strategies and
urban planning
Earlier partnership creates:
Enhanced design
Better user experience
Coordinated design
and retail goals
Wuxi Chong’an Temple Towers
Wuxi, China
Smoother design review
Faster approval
Strategic marketing
Sustainable design
Suning Wuhu Plaza
Wuhu, China
Sustainability.
Olive 8
Seattle, Washington, USA
Sustainability
Long-term strategy
for civic, business
and environmental
sustainability
Relevance to
each specific location and
project
Integrated approach
at many scales
Sustainable Design Elements
Enhance the humanity
of urban life
Creates a vibrant environment
Balances urban density
Reduces heat island effect
Improves air quality
Less energy use
Higher building performance
Case Studies
Suning Panjin Plaza
Xi’an Daming Palace
Wuxi Chong’an Plaza
Suning Chengdu Plaza
Beijing Chaoyang CBD
Suning Paza
Mixed-Use Development
Panjin China
LDI Design Before
MulvannyG2 Input
Pg 29
Pg 36
Pg 51
Pg 59
Pg 59
Xi’an Daming Palace
Mixed-Use Development Xi’an, China
LDI Option
Wuxi Chong’an
Temple Towers Wuxi, China
Cities and developers looking
to make their mark must
move beyond a desire for
iconic buildings.
Suning Chengdu Plaza
Chengdu, China
Suning Chaoyang CBD
Expansion Master Plan
Beijing, China
Making a place businesses want to be
Business and civic goals, values
Cultural context
Site geography
Sustainable opportunities
Urban planning strategies
Market conditions
Memorable experiences
Architecture shapes
space and creates
unique brand or
‘essence’
Questions?