Building Future with MicrosoftWolfgang EbermannVice PresidentMicrosoft Central & Eastern Europe
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CEE Market
85%of population has a mobile phone
90 Millioninstalled PCs
1.3 Million Tablets (+125%)
Smartphone shipment growing YoY
41%
180 Million Internet User
40 Million users
Ukrainian Market
117%Mobile SIM cards to total population
10.3Millioninstalled PCs
2.5MPC shipments per year
95KNumber of developers in Ukraine
35%Internet penetration
4 Million users
Browser Based Apps
Data explosion
Cloud computing
Social computing
Microsoft Is Innovating Around Important IT Trends
Ecosystem of computers
Personal devices in the workplace
Ubiquitous connectivity
Natural interaction
INTEGRATES POPULAR SOCIAL TOOLS & APPS
Best productivity experience
PC
PHONE
BROWSER
Unified application development
Security and management to support flexible workspaces
BEST ON WINDOWS-BASED DEVICES & BEST-IN-CLASS ON OTHER DEVICES
Windows-based devicesthat people love
Embracing the Consumerization of ITWe Have Four Pillars to Our Strategy
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Windows 8
A new Metro style UI where touch is a first-class citizen along with full mouse-and-keyboard support
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New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX
Designed from the chipset up for multiple form-factors – tablets, laptops, desktops & all-in-ones
Windows reimagined
The Windows Store on every device with a full commerce platform and flexibility
500M
Windows
234M
Android phones
112M
iPhone
40M
iPad
13M
Android tablets
247M
Android
152M
iOS
30M
Mac
As of December 2011
Single largest potential market for your apps
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Why Build a Metro Style App?
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Content before chrome – Your app shines and immerses users in your experience
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Share connects the content of your app to other apps, contacts and social networks, drawing in more users
Live tiles engage users and draw them back into your immersive experience
Why build a Metro style app?
Search surfaces your app and content when it is most appropriate across the whole system
Search Share
WINDOWS 8 DEMO
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Build apps in the language of your choice using integrated tools in an advanced development environment
Collaborate and plan easily and agilely with detailed reporting and charts and get your app to market.
Deliver engaging graphical apps and games with Powerful DirectX tools.
Use Visual Studio to build your Metro style app
Differentiate your app using interactive visual designers to design professional, fast and fluid experiences
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The Windows Store
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Unprecedented ReachOptimized for Discoverability Transparent Approval ProcessFlexible Business ModelsMaximizing Developer Revenue
Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest
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Robust analytics for free, including demographics, reviews, referrals, and usage & performance statistics
Use your own commerce engine and keep 100%or use the Windows Store’s full commerce platform
The Windows Store
Advertise with Microsoft Advertising or your preferred ad vendor. Use app or web advertising networks
WINDOWS 8 APPS DEMO
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Internet Explorer 10
Your website shines. Controls appear only when you need them, leaving your site front-and-center
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Seamlessly connect your website and app experiences through deep-linking and single sign-on
Internet Explorer reimagined
Integrate with Windows 8 with high-resolution favicons for pinning and touch-optimized design
Standards-based markup runs perfectly in a modern, plug-in free, hardware-accelerated browser
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In Summary • Unique Opportunity in Central &
Eastern Europe:• 90M PC Users• 180M Internet Users• Smartphone growth > 40%;• Tablet growth >1M units in CEE
• Windows 8: • Metro Style – a new User Experience :• Available across all Devices – PC,
Tablets & new form factors • Unique Developer Tools – get started
at www.buidwindows.com
An amazing 15% of all students in Round 2 of Windows 8 competition come from Ukraine! (3rd place worldwide, behind only India & China)