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Building Human Superpowers With Machine Intelligence & Software User Experience
Building Human
Superpowers With
Machine
Intelligence &
Software User
Experience
2EXTERNAL
DISCLAIMER 2019
The contents of this presentation are for informational purposes only. Halliburton** makes no
representation or warranty about the accuracy or suitability of the information provided in this
presentation and any related materials. Nothing in this presentation constitutes professional
advice or consulting services. No contractual relationship with Halliburton is established by
attending or viewing this presentation. No rights to intellectual property of Halliburton are
granted through this presentation. The opinions expressed in this presentation are those of
the author and do not necessarily represent the views of Halliburton. **Halliburton means
Halliburton Energy Services, Inc., Landmark Graphics Corporation, and their affiliates.
ABOUT FROG
Hello. Robert TuttleExecutive Technology Director / Chief Architect
Austin, Texas, USA
Experimental Design
Applied Data (Science)
Enterprise Software
ABOUT FROG
frog advances the human experience through design.
For 50 years, frog has helped companies grow by launching new businesses and
improving customer experience at scale. Through our collaborations, we help our
clients make bolder choices, build better products, and form stronger teams.
ABOUT FROGABOUT FROG
STRATEGY
INDUSTRIAL
DESIGNTECHNOLOGY
ARCHITECTURE &
ENVIRONMENTS
INTERACTION
& VISUAL
DESIGN
DATA
HUMAN
CENTERED
EXPERIENCES
CULTURE
LEARNING
We look systemically across an entire experience
seamlessly integrating every touchpoint to create an
environment that is a impactful and elevates the
human experience of its users.
Choreographing moments that inspire human performance
ABOUT FROG
Global footprint SAN FRANCISCO
AUSTIN
NEW YORK
BOSTON
LONDON
MUNICH
MILAN
MADRID
PARIS
MALMO
GURGAON
BANGALORE
SHANGHAI
Local footprints with a global
worldview ensure our clients
benefit from extremely diverse
perspectives.
TRUSTED BY
ABOUT FROG
80%OF THE FORTUNE 250
8
We work across the energy value chain.
Our clients have come to frog to help transform their technology, innovation processes,
workplace, and culture. As a result, we have deep experience answering questions like:
• How can we change the way we work to enable our
exploration?
• How might open data sets and new technology increase
our prospects and high-grade them faster?
• How do we transform our digital environment to
support the workflow of the future?
• How do we create a culture of innovation in a risk-
adverse environment?
• What is the right model for our incubation team and
what processes should we adopt?
• How do we create a next-generation, digital-first
distribution platform?
• What opportunities will exist in the EV market
ecosystem that we can own and commercialize?
ABOUT FROG
3 pounds / 1.36 kg 150 tons / 136 t
80 in3 / 1,310 cm3 11,000 ft3 / 311 m3
.02 kW 10,000 kW
1018/s 1017/s
High Variability High Precision
Multiple Domains Single Domain
Linear Parallel
Biased Unbiased
1969
2019
Insights Information Data
> >
Insights Information Data
> >
Insights Information Data
> >cognitionintuition
Intuition & Instinct Cognition & Logic
Communication!(aka “Software UX”)
Intuition & Instinct Cognition & Logic
Augmented Intelligence
7 – 10 Years 2 -3 Years
1x 100x
Missions Operations
+
Building Superpowers
“X-Ray Vision”(seeing patterns through walls of data)
“Bionics”(scaling workflows through automation)
“Mind Reading”(enabling trust between human and machine)
Contextual Research Network Ontology
Role Definition Cluster Analysis
Environment Mapping Inference Engine
Live Exercises Monte Carlo Simulations
38© 2019 Halliburton. All rights reserved.
EXECUTE
OPTIMIZE
PLAN DESIGN
SUPPLY
CHAIN
OPERATIONS
MANAGEMENT
Learn, Predict & Adjust
The Digital Twin
Digital in Drilling and WellsInterconnected | Interoperability
2015
Why > What > How > When
Human-Centered Solution Integrity
Logical (“Why”)Can it exist in the world? Will it be accepted and adopted by users?
Perceptual (“What”)Does it have the right features and functions in practice for users?
Technical (“How”)Can it be built, maintained, and perform well for users?
Economic (“When”)Can it meet business objectives in time, relevance, and value to users?
“X-Ray Vision”
“Bionics”
“Mind Reading”
2017
Axioms For Building Human Superpowers
HI > AI
UX > UI
Insights > Information > Data
Signal > Noise
Why > What > How > When
48EXTERNAL
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