Building Innovative Industry Solutions for System z

Smarter Computing: System z Analyst Summit

1

Building Innovative Industry Solutions for System z

Jim Corgel, IBM General Manager, ISV and Developer Relations Jacqueline D. Woods, Vice President, Global Industry and Solutions Marketing, STGLuis H. Rodriguez, Director, IBM Innovation Centers

3/23/2011


2

We are entering a new era of computing

The number of smart meters to be deployed – sending and receiving data – by 2015

300 million 15 petabytesThe amount of information being generated daily – 80% unstructured -- with 44x more in the next decade

The number of RFID tags in 2010, up from 1.3 billion in 2004

30 billion

The storage capacity to be shipped in 2015, up from 2.4 exabytes in 2005

80 exabytes 10 trillionThe computations per second by 2015, up from 10 million in 2005


3

Tota

l IT

cost

Capability and capacity0

Potential for re-investmentTraditional approach

Smarter Computing

Reduce:Server acquisition cost by up to 56%Database costs by 68%Floor space by up to 90%Power consumption by 80%Total cost per workload 55%

Smarter Computing can free up needed capital to invest in new infrastructure and Smarter Planet solutions

Server configurations are based on consolidation ratios derived from IBM internal studies.Server configuration based on IBM internal studies. Calculations for Intel servers based on published power ratings and industry standard rates. Results may vary based on customer workload profiles/characteristics. Prices are in US currency, prices will vary by country.


4

Topics we will discuss

Industry application focus

New workloads and ROI

Support for System z ecosystem


5

Technology is fueling innovation across industries

Neonatal Care

Law Enforcement

Telecom Fraud Prevention

BankingRetail ManufacturingTraffic Control


6

IBM zEnterprise System is uniquely positioned to handle workloads on a smarter planet

Transactional Workloads

Business Analytics Workloads

Business Application Workloads

Web and Collaboration

Workloads

Lowest cost per unit of work for large scale workloads

Hybrid Computing

Revolutionary cost reductions for smaller scale workloads

Data center simplification

Improve quality of service


7

System z costs less industry by industry

Retail25% lower IT cost per retail store59% less IT cost per square foot

Healthcare provider24% lower IT cost per hospital bed62% lower IT cost per patient day

Healthcare payer46% lower IT cost per member

Insurance40% lower IT cost per policy56% lower IT cost per agent

Financial Services48% less IT spend for deposits 65% less cost per teller transaction

Utilities25% lower IT cost per mega watt hour

Airlines20% lower IT cost per airline passenger

Automotive26% lower IT cost per new vehicle

Oil and Gas23% lower IT cost per barrel of oil

Source: Howard Rubin


8

Clients are leveraging System z to deliver new innovations

Trustmark

Extends key banking applications to a browser- based environment

Leverages original investment in reliable, business-tested applications

Provides customers up-to- the-minute account information and handles most banking needs online.

Enables high volume transactions on a stable and reliable platform

Trenitalia

Enables multi-channel ticket and reservation capabilities across web, mobile and ticketing agencies

Delivers travel options in real-time based upon the customer’s preferences

Reduces time-to-market by enabling sales and marketing staff to introduce new offers and services themselves

Garanti Technology

Supports a growing customer base while delivering fast, reliable banking services 24 hours day

Uses central shared services to reduce costs and enables investment in new customer acquisition

Tripled IT capacity with the same number of systems management staff.


9

Industry frameworks are the foundation of IBM’s industry solutions

An Industry Framework is a solution platform that combines market leading technical capabilities with pre-built solution accelerators, best practices, and implementation

patterns -- delivering speed flexibility and choice while reducing cost and risk!

An Industry Framework is a solution platform that combines market leading technical capabilities with pre-built solution accelerators, best practices, and implementation

patterns -- delivering speed flexibility and choice while reducing cost and risk!

Speed solution designIndustry-specific assets

Reduce riskReusable implementation patterns and support for industry standards

FlexibilityChoice of business applications, technology, and services from IBM and IBM Business Partners

Return on investments (ROI)Build a differentiated industry capability and business value – one project at a time

Core Banking Transformation

CustomerCare andInsight

Paymentsand

Securities

Integrated Risk Management

Banking Industry Framework example: Industry Framework benefits:


10

System z is a key capability within IBM’s Industry Frameworks

Core Banking Transformation


Paymentsand

SecuritiesIntegrated

Risk Management

The core banking transformation domain allows you to modernize and renovate the legacy applications that support core banking functions while aligning with the changing needs of the business

The customer care and insight domain helps you build a foundation for creating a single view of the customer and enabling more effective and efficient sales and service

The integrated risk management domain supports taking a holistic approach to managing financial risk, financial crimes, operational and IT risk, and compliance

The payments and securities domain helps you progressively transform your payments operations to become more flexible and efficient

Banking Industry Framework example


11

System z is a key capability within IBM’s Industry FrameworksInsurance Industry Framework example

The core insurance transformation domain supports solutions that will transform insurers' core capabilities to increase efficiency and effectiveness of business and drive intelligent growth

The customer care and insight domain supports solutions to enable a 360 degree view of the customer & predicting customer behavior patterns to drive profitability and wallet share

The integrated risk management domain Supports solutions for meeting regulatory compliance needs as well as reducing risks – cost effectively

The distribution domain Supports solutions for insured / agents -driven web portal that enables greater sales effectiveness and supporting better multi-channel coordination

Core Insurance Transformation


DistributionIntegrated Risk Management


12

System z is a key capability within IBM’s Industry Frameworks

Asset Optimization

Operations Control Systems

Multi-channel Sales and

Service

Safety,Security and Surveillance

ReservationSystem

Modernization

Travel and Transportation Industry Framework example The reservation system modernization

domain allows you align with current standards and deliver new services.

The operations control systems domain helps you build a foundation for creating a single view of the customer and enabling more effective and efficient sales and service

The asset optimization domain helps you manage capital assets across their revenue producing lifecycle

The multi-channel sales and service domain helps you provide a seamless passenger experience across all channels and touchpoints

The reservation system modernization domain allows you to improve operational effectiveness and reduce environmental impact


13

1,200 New & Upgraded Applications on System z in 2010

More than 150 new applications enabled

120+ new ISV partners on the platform

7,000+ applications supported on z/OS & Linux for System z

Over 4,000 z/OS applications– 2,500+ on z/OS 1.9 and later

More than 3,000 Linux on System z applications

1300+ ISVs are deploying applications on System z — and the number of applications on System z is growing

•


14

Partners show results on System zSolution: WebFOCUS A comprehensive, cross-industry platform that provides business intelligence, performance management, data integrity & advanced analytics

Solution: Exceed Comprehensive software for the property and casualty/general insurance industry. Exceed helps large insurers reduce costs, improve service and react quickly to market changes.

Solution:CúramA public sector / government solution that encompasses and integrates human services, labor, health, social security, and military & veterans agencies

Solution: OPS Center A Homeland Security / Emergency Response solution for managing collaborative processes such as organizing, training, monitoring and information sharing, among diverse organizations.


15

Developers are collaborating around System z

developerWorks counted 16,000 unique visitors per month across communities with System z-related artifacts in 2010• IBM’s premier information and

collaboration site for Linux

• Over 200+ technical resources on system z - technical articles, wikis, blogs and more

• 4,600 downloads, an increase of more than 20% from previous year

First My developerWorks App for iPhone launchedhttp://www.ibm.com/developerworks/

http://www.ibm.com/developerworks/


16

“Chiphopper” helps developers port their solutions to Linux on System zIBM Systems Application Advantage for Linux

No charge access to remote IBM Systems with Linux - Red Hat & Suse

Technical assistance during the port

18 months System Assurance Statement from IBM

Ready for IBM Systems with Linux mark for marketing

www.ibm.com/isv/go/chiphopper

Chiphopper has enabled 278 ISVs to create or update 1330 applications for IBM Systems with Linux

Chiphopper assisted 32 ISV’s with 105 applications in 2010

42 for POWER Systems

63 for System z

x86 & x86-64 Systems

Linux

IBM Power Systems IBM System z

Linux Linux

ApplicationApplicationApplication

From Port To Port To

http://www.ibm.com/isv/go/chiphopper


17

“The combined strength of Avnet and IBM's focus on industry-specific solutions gives our partners a distinct advantage to better meet customer requirements while accelerating their success in high-growth markets.”

Tony MaddenAvnet Technology Solutions

New programs are helping IBM Partners accelerate industry and cloud transformation

IBM Industry Solutions Specialty

ISVs and Innovation Partners

IBM Software Value Plus Industry Authorization

Resellers and Systems IntegratorsIBM Software Value Plus Security Authorization

Resellers and Systems Integrators

IBM Cloud Computing Authorization

Resellers

IBM Cloud Computing Specialty

Five types of cloud partners

IBM Cloud Service Provider Platform

Communications Service Providers


18

814 schools in 61 countries participate in the System z Academic Initiative

“Master the Mainframe” contest has reached 33,000 students, 4,000 schools, 17 countries

IBM System z Mastery Test is offered at no cost to students globally in 2010

Access to IBM Enterprise System and resources available globally for universities, colleges

“Watson Watch” parties held in 58 U.S. universities during Jeopardy! challenge

Ensuring the future smarter planet workforce The IBM Academic Initiative helps educate millions of students

www.ibm.com/academicinitiative

https://www.ibm.com/developerworks/university/academicinitiative/index.html


19

The IBM System z Job Board at SystemzJobs.com is a new resource to connect IBM System z clients, partners, and businesses with students learning the mainframe and professionals seeking System z job opportunities.

Sponsored by the IBM Academic Initiative and System z

Free, secure, and easy to use

Specialized audience of mainframe educated students and experienced professionals

Global pool of mainframe talent http://www.ibm.com/university/systemz

Introducing SystemzJobs.com

http://www.systemzjobs.com/home/index.cfm?site_id=11677

http://www.ibm.com/university/systemz

http://www.ibm.com/university/systemz


20

Our 39 worldwide IBM Innovation Centers help Business Partners, IT professionals, and Academia expand their network and expertise

IIC in Ho Chi Minh City, Vietnam

Entrepreneur / Venture Firm networking events

Connect to Win events

Academia / Partner networking events

Support for expanding to new countries

Partner demand generation seminars

Collaboration Go to Market

Education on key IBM capabilities

Access to IBM hardware

Support for building, porting, and testing applications

Industry Framework Validations

Where innovation happens

Skills Development

Technical Enablement

21© 2011 International Business Machines Corporation21


Thank you! ibm.com/smartercomputing

22© 2011 International Business Machines Corporation22


Trademarks and disclaimersIntel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries./ Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product, or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of any kind.

The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.

Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography.

Photographs shown may be engineering prototypes. Changes may be incorporated in production models.

© IBM Corporation 2011. All rights reserved.References in this document to IBM products or services do not imply that IBM intends to make them available in every country.

Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml.

http://www.ibm.com/legal/copytrade.shtml

Date post:	21-Jan-2015
Category:	Education
Upload:	dkang
View:	583 times
Download:	4 times