Building IP Education Partnerships

& Alliances

Outreach IP Education• Small team

• Tight budget

• Ambitious goals:Raise IP awareness and understanding through smart IP educational resources;

Gain data to access and monitor IP awareness among NZ SMEs, and

Embed IP in the NZ National Curriculum.

Starting point

Extending audience reachand gaining new contacts

Training community based business assistance providers & educators

Understanding target audience

wants & needs, and discovering gaps

Building partnerships & alliances

Raising IP Awareness

Focus

• Small Business• Young Entrepreneurs

Interact

• Partnerships• Alliances

Transform

• IP capture• IP use

IP Education Partnerships

• Effective communication networks

• Proactive members

• Commercial perspective

• Share our objectives

Selection process

Touch

• Background research• Gain introductions

Pause

• Consider networking opportunities

Engage

• Establish collaborative working relationships

Collaborative team effort

Touch Network

PauseTailor

Engage Deliver

OpportunitiesPartnerships Alliances

Government Ministry of Business, Employment and Innovation- Companies Office- Science & Innovation

Group- Business.govt

New Zealand Trade & Enterprise

Callaghan Innovation

Private SectorNew Zealand Institute of Patent Attorneys

The Institute of Patent & Trade Mark Attorneys of Australia

Public-Private Sector Collaborations

Ministry of EducationMedia Studies Secondary Teachers networkCopyright Council of New Zealand

James Dyson Award - Dyson UK & NZ- Designers’ Institute of

New Zealand- British Council NZ

www.business.govt.nz

infographics

IP education capacity building

Networking• Sponsorships

• Memberships

Tailoring resourcesInnovation Cycle Creation Protection Commercialisation

Entrepreneurial attributes

Awareness Knowledge Effective use

Desired outcomes Identify and capture IP assets

IP component in business planning

Informed commercial decision making

Conducting “go to market” clearance searches

Building IP portfolios

Leveraging IP to maximise business growth

Target Audience GoalsBusiness consultants

Recognise the value of IP and the benefits IP protection may offer

Transfer smart IP business knowledge to clients

Education providers Recognise the commercial value of IP and willing to promote the IP respect message

Proactively raising IP awareness

Students Can identify IP assets and know what types of IP protection is available

Transfer smart IP knowledge to friends and family

Media Appreciate that IP issues are news worthy

Know who to contact if they need material or “IP ambassador” contacts