Jon Parks● Marketing Director,
Atlantic BT● 17+ years experience
in digital marketing● Author, speaker &
instructor● 4 beautiful children● Twitter: @jonparks
#DMFB
● Founded in 1998● We are digital
craftsmen● eCommerce, critical
business applications, Web development, digital marketing
@atlanticbt
The Client Canvas● Used to identify
important elements about the client’s business model
● Helps us identify key conversion points
● We use this to build consensus
@atlanticbt
Personas● Identify who we are
trying to reach● Want to know:
○ What’s important to them?
○ Who/what influences them?
○ What are they seeking & what can you provide?
● Foundation of marketing campaigns
@atlanticbt
The Content Marketing Engine● Brings focus and
balance to marketing strategy
● Forms the framework of what to measure
@atlanticbt
Analytics Platforms● Select the right tool
for your needs● Consolidate
datasets as much as possible
● Grow use of tools over time
Com
plexity/Maturity
@atlanticbt