Building Longhorn-Ready PCsBuilding Longhorn-Ready PCs

Mark CroftMark CroftGroup Product ManagerGroup Product ManagerWindowsWindowsmarkcrof@microsoft.commarkcrof@microsoft.comMicrosoft CorporationMicrosoft Corporation

Richard RussellRichard RussellDevelopment ManagerDevelopment ManagerWindowsWindowsrgr@microsoft.comrgr@microsoft.comMicrosoft CorporationMicrosoft Corporation

Session GoalsSession Goals

Explain Ready PC programExplain Ready PC programGoalsGoals

RequirementsRequirements

Broad timingBroad timing

Provide details on meeting key customer needs Provide details on meeting key customer needs going forwardgoing forward

Inform how to build a great Longhorn PCInform how to build a great Longhorn PC

Longhorn Ready PC Program GoalsLonghorn Ready PC Program Goals

1.1. Ensure Ensure customerscustomers can make good Longhorn can make good Longhorn capable PC purchase decisionscapable PC purchase decisions

Timely customer segment specific information Timely customer segment specific information

Reassurance new Windows XP PCs will run Reassurance new Windows XP PCs will run LonghornLonghorn

2.2. Provide Provide PC manufacturersPC manufacturers early opportunities early opportunities to plan and market Longhorn capable PCsto plan and market Longhorn capable PCs

3.3. Prioritize Prioritize LH stabilityLH stability on upgrade on upgrade

Customer FactorsCustomer Factors

~1 out of 3 PCs~1 out of 3 PCs

Non-technicalNon-technical

Seasonal purchasesSeasonal purchases

Unplanned Unplanned Feature, Price & Feature, Price & BrandBrand

Millions of single Millions of single purchasespurchases

~2 out of 3 PCs~2 out of 3 PCs

Technically proficientTechnically proficient

ROI drivenROI driven

Planned buying cyclePlanned buying cycleSpecification basedSpecification based

Ongoing large-scale Ongoing large-scale DeploymentsDeployments

ConsumersConsumersEnterpriseEnterprise

Longhorn Ready PC – High-level Steps Longhorn Ready PC – High-level Steps

Technical Technical Requirements Requirements Defined & PublishedDefined & Published

Industry Industry Engagement & Engagement & Product PlanningProduct Planning

Enterprise Enterprise GuidelinesGuidelines

Ready PC Products Ready PC Products broadly availablebroadly available

Aligned with growing Aligned with growing Longhorn customer Longhorn customer awarenessawareness

Marketing Program Marketing Program with new Ready PC with new Ready PC LogoLogo

Quality, Quality, CompatibilityCompatibility&& CapabilityCapability

Quality & CompatibilityQuality & Compatibility

The Longhorn Ready PC & Logo ProgramsThe Longhorn Ready PC & Logo ProgramsWindows XP PCs Longhorn PCs

Windows XP Logo Longhorn Logo

Lon

gh

orn A

vaila

bilityReady Logo

System Requirements SituationSystem Requirements Situation

Windows XP Recommended:Windows XP Recommended:300 MHz CPU300 MHz CPU128 MB RAM128 MB RAMSet in mid-2001Set in mid-2001

Hardware AdvancesHardware AdvancesHuge changes in Huge changes in average PC hardware average PC hardware performanceperformance

CustomersCustomersMore demanding More demanding scenariosscenarios

LonghornLonghornWill perform differently Will perform differently from XPfrom XPPerformance will scale Performance will scale with hardwarewith hardwareGraphics can be Graphics can be hardware acceleratedhardware accelerated

Foundation for Ready – Hardware RequirementsFoundation for Ready – Hardware Requirements

PC Hardware Quality

Windows XP Logo Requirements:Meet x32 or x64 “Designed for Windows” Requirements

System Requirements

Modern CPU512 MB or better of System Memory (RAM)

Graphics Stability for Longhorn

Longhorn Display Driver (LDDM) for PC graphics component Made available within 90 days of Longhorn launch

LDDM for StabilityLDDM for Stability

XPDM or LDDM LDDM

Classic Window Manager Avalon Desktop Composition

Classic To Go Aero

Corporate Upgrades & Deployments

Consumer Upgrades,Ultra-Mobile,Ultra-Low-Cost

Mainstream & High-end Graphics

Productivity:

• DPI Scaling • 3D Window Management• Window Thumbnail Previews

Style:

• Drop Shadows

• Dynamic Highlights

• Glass

• Animations

Quality:

• Tear-Free Desktop

Windows 2000Look

Looks like Longhorn

Stability

Longhorn Ready versus CapableLonghorn Ready versus Capable

Capable ExampleCapable Example

Older CPUOlder CPU128 or 256 MB of Memory128 or 256 MB of Memory

Older GraphicsOlder Graphics

Ready ExampleReady Example

Modern CPUModern CPU512 MB of Memory512 MB of Memory

Graphics with LDDM supportGraphics with LDDM support

Both systems capable of running LonghornBoth systems capable of running LonghornReady System targets great performanceReady System targets great performance

Summary on Ready PC ProgramSummary on Ready PC Program

Ready PC Program is about new Ready PC Program is about new Windows XP PCsWindows XP PCs

Performance and Stability after Longhorn upgradesPerformance and Stability after Longhorn upgrades

Opportunity to maintain demand and drive up-sell Opportunity to maintain demand and drive up-sell via differentiation in 2006via differentiation in 2006

Easy customer choice prior to Longhorn availabilityEasy customer choice prior to Longhorn availability

Majority of 2005 PCs and many older systems Majority of 2005 PCs and many older systems will run Longhornwill run Longhorn

Storage Storage Moore’s Law for disksMoore’s Law for disksFlash invading devicesFlash invading devices

x64 Goes mainstreamx64 Goes mainstreamNew PC performanceNew PC performance

Multi-core CPUsMulti-core CPUsPerformance and Performance and efficiencyefficiency

Graphics processors Graphics processors (Moore’s Law)³ and smarter(Moore’s Law)³ and smarter

LCDsLCDsnew Fabsnew Fabs= bigger, cheaper= bigger, cheaper& higher resolution& higher resolution

Network Network Ubiquitous wirelessUbiquitous wirelessRadios in all devicesRadios in all devicesPC = intelligent switchPC = intelligent switch

x86 Proliferation x86 Proliferation Ultra-mobileUltra-mobileCompact PC Compact PC Devices and CEDevices and CE

MemoryMemoryLargerLargerFasterFaster

PC Technology TrendsPC Technology Trends

Fast On/OffFast On/Off

Fast bootFast boot

Fast suspend to RAMFast suspend to RAM

Fast ResumeFast Resume

Always AvailableAlways Available

Good BIOS Good BIOS implementations – implementations – initialization while waiting initialization while waiting for the drive to spin upfor the drive to spin up

Correctly implemented Correctly implemented ACPI features for suspend, ACPI features for suspend, hibernate and resume. hibernate and resume.

Use a hybrid disk Use a hybrid disk (NVRAM + DISK)(NVRAM + DISK)

Ensure drivers do not Ensure drivers do not inhibit or introduce latencyinhibit or introduce latency

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

SecuritySecurity

Reliable system startupReliable system startup

Transparent user data Transparent user data protectionprotection

Data protected in case of Data protected in case of system loss or theftsystem loss or theft

Resistance to off-line Resistance to off-line attacksattacks

Secure startupSecure startup

–Boot integrityBoot integrity

–Full volume encryptionFull volume encryption

–TPM servicesTPM services

RequiresRequires

TPM1.2TPM1.2

TCP Bios supportTCP Bios support

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

Great GamingGreat Gaming

High Frame rates for smooth High Frame rates for smooth play and visualsplay and visuals

Lots of detail and realismLots of detail and realism

Great lightingGreat lighting

Natural motion and behavior Natural motion and behavior (physics)(physics)

64-bit is a good choice64-bit is a good choice

Dual Core is a good choiceDual Core is a good choice

Dual channel memory is a good Dual channel memory is a good choicechoice

1GB of memory1GB of memory

Windows Graphics Framework 2.0Windows Graphics Framework 2.0

256MB of graphics memory256MB of graphics memory

Advanced LDDMAdvanced LDDM

Ship a game controllerShip a game controller

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

Great Mobile PCGreat Mobile PC

Smaller & LighterSmaller & Lighter

Always ConnectedAlways Connected

Natural InputNatural Input

Battery LifeBattery Life

Immediate AccessImmediate Access

All Day UsageAll Day Usage

Data SecurityData Security

Component Advances Component Advances & Integration& Integration

802.xx, Media Transfer, 802.xx, Media Transfer, GPRS, BlueToothGPRS, BlueTooth

Tablet PC Technologies, Tablet PC Technologies, Voice Input, BiometricsVoice Input, Biometrics

ACPI & Backlight ManagementACPI & Backlight Management

Sleep Mode, Fast Startup, Sleep Mode, Fast Startup, Windows DirectWindows Direct

All the Above', ClearTypeAll the Above', ClearType

Secure Startup, Secure Startup, Hybrid Disk DrivesHybrid Disk Drives

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

Audio Performance and StabilityAudio Performance and Stability

Realizable – audio drivers and Realizable – audio drivers and plug-ins don’t crash the systemplug-ins don’t crash the system

Servable – audio driver and Servable – audio driver and related updates do not requirerelated updates do not requirere-bootre-boot

Efficient – new audio features Efficient – new audio features do not inhibit other do not inhibit other software featuressoftware features

Unified Audio Architecture Unified Audio Architecture (UAA)(UAA)

Well implemented driversWell implemented drivers

Efficient plug insEfficient plug ins

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

Enhanced UIEnhanced UI

Smooth, modern, attractive, Smooth, modern, attractive, seamless UIseamless UI

No window and application No window and application tearingtearing

Better productivityBetter productivity

Multiple applications that use Multiple applications that use the 3D pipelinethe 3D pipeline

Longhorn Display Driver Longhorn Display Driver Model (LDDM)Model (LDDM)

Avalon desktopAvalon desktop

At least 64MB of graphics At least 64MB of graphics memorymemory

Good graphics performanceGood graphics performance

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

Living room PC scenariosLiving room PC scenarios

Robust High Definition video record Robust High Definition video record and playbackand playback

Flawless audioFlawless audio

Multi-channel recordMulti-channel record

Dual Core is a good choiceDual Core is a good choice

64-bit is a good choice64-bit is a good choice

Dual channel memory is a good Dual channel memory is a good choicechoice

1GB of memory1GB of memory

Well written tuner driversWell written tuner drivers

16ms display16ms display

Hardware video decodeHardware video decode

High performance and High performance and capacity disk drive (300GB+)capacity disk drive (300GB+)

QuietQuiet

Nice industrial designNice industrial design

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

Great Industrial DesignGreat Industrial Design

Attractive design that looks Attractive design that looks right at homeright at home

Something they can Something they can be proud of be proud of

Practical, usable, easyPractical, usable, easy

Function matches formFunction matches form

Front mounted ports Front mounted ports (USB, 1394, Audio in/out, media (USB, 1394, Audio in/out, media cards, video capture, etc.)cards, video capture, etc.)

Correctly labeled and colored Correctly labeled and colored connectorsconnectors

QuietQuiet

Easy to open caseEasy to open case

Tool-less I/O card remove and addTool-less I/O card remove and add

Judicious, well designed use of lightsJudicious, well designed use of lights

Enough USB and 1394 ports to meet Enough USB and 1394 ports to meet intended scenariosintended scenarios

What is important to UsersWhat is important to Users Key Platform featuresKey Platform features

Use WinSAT to Measure System PerformanceUse WinSAT to Measure System Performance

Microsoft will express system performance Microsoft will express system performance requirements and guidelines using WinSAT requirements and guidelines using WinSAT metricsmetrics

WinSAT is built into LonghornWinSAT is built into Longhorn

Yes, it runs on Windows XPYes, it runs on Windows XP

See slides from session: TWAR05002 - System See slides from session: TWAR05002 - System Performance Assessment Tools for Windows Performance Assessment Tools for Windows LonghornLonghorn

Summary & Call To ActionSummary & Call To Action

Prepare for broad Longhorn Ready PCs starting Prepare for broad Longhorn Ready PCs starting early 2006early 2006

Build the BEST Longhorn PCsBuild the BEST Longhorn PCs

Excite your customersExcite your customersLeverage the information, tools and technology Leverage the information, tools and technology advances to meet customers’ expectationsadvances to meet customers’ expectations

Relevant PresentationsRelevant Presentations

TWDE05005TWDE05005Next Generation Logo Program: An IntroductionNext Generation Logo Program: An Introduction

TWDT05010TWDT05010Building a Longhorn-Ready Mobile PCBuilding a Longhorn-Ready Mobile PC

TWAR05002TWAR05002System Performance Assessment Tools for Windows LonghornSystem Performance Assessment Tools for Windows Longhorn

TWAR05010TWAR05010How to Build Hardware Support for Secure StartupHow to Build Hardware Support for Secure Startup

TWAR05011TWAR05011Secure Startup: Hardware-Enhanced securitySecure Startup: Hardware-Enhanced security

TWEN05003TWEN05003Windows Audio/Video Excellence Requirements in LonghornWindows Audio/Video Excellence Requirements in Longhorn

Relevant Links Relevant Links

Windows Longhorn-Ready PCWindows Longhorn-Ready PChttp://partner.microsoft.com/global/lhready

Windows Longhorn Logo ProgramWindows Longhorn Logo Programhttp://partner.microsoft.com/global/winlogo

Windows Hardware and Driver Central: Windows Hardware and Driver Central: http://www.microsoft.com/whdc

Email:Email:winsatfb@microsoft.comwinsatfb@microsoft.com