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Building mobile communities

Date post:08-Dec-2014
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Description:
Motribe is a platform for building mobile social networks and in this presentation Vincent Maher shares some lessons about community building
Transcript:
  • 1. Tactics and opportunities for building mobile communitiesSome practical insights and experiences

2. campaign
Garden-variety mobile campaign using the following mechanics:
competition entry, downloads, content
3. community
Much higher levels of initial activity, increased opportunities for 2nd and 3rd day interaction
4. building community
Define the common identity
Planning and preparation
Launch window tactics
Common management problems and solutions
Maturity stage and the up-side
5. common identity
The common identity is a combination of attributes that all users can identify with
Common interest
Age range
Location
Language
6. 7. 8. 9. 10. 11. common identity
Football
18 35
Nigeria
English
ICP
15 35
US
English
Emo style
13 20
US, UK
English
Common interest
Age range
Location
Language
12. identity challenges
Dialects and languages, location can trigger prejudice and erode the sense of belonging
Large age variations and sexual predators
Teen age perception is much more granular (18 and 14 are very different)
Being inside a crowd of people with the chosen common interest must evoke a strong emotion (e.g. comfort, euphoria, inspiration)
No easy way to speak to your group via your channels
13. planning and preparation

  • Does the community need content?

14. If so, who creates it? where does it come from? how often does it get updated? 15. What is the identity of the administrator? 16. What are your marketing channels? 17. What time are your users online?

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