Building New Revenue Streams through

Future IoT Technologies

ADITYA VIKRAM BHUWANIA

Sr. Product Manger

Amazon.com (Alexa Services)

Agenda

• Voice is the Future?

• Voice Enabled Device

• Voice Compatible Device

• Voice Applications

• Voice Solution

Source: IFTTT, MindMeld

TIME

Voice is the FutureWORLD WIDE SEARCHES

PER MONTH

2005 2010 2015 20200B

100B

200B

300B

KEYWORD

SEARCHES

VOICE

SEARCHES

A massive shift in voice has already begun.

• In 2014, voice search traffic was

negligible. Today it exceeds 10% of all

search traffic.

• Virtual assistants exceed 50B voice

searches per month.

• By 2020, over 200 billion searches per

month will be done with voice.

• 60% of the Smart Speaker owners use

them 4 times per day or more. 29%

use them 7+ times a day.

• 91% of users expect to buy more

devices in future

Voice is the Future

Currently, the Voice Assistants are majorly used for

playing music, ask for weather, general search, etc.

• 86% of the users have 3rd party voice apps, with

33% saying that they have 4+ voice apps

• Pandora listening on Voice-enabled devices have

increased 300% Y-o-Y.

• Consumer confidence in shopping on Voice

assistants is rapidly growing with 22% saying

that they have shopped using their Voice

assistant device.

• 43% of the users are “Very Satisfied” with the

devices’ ability to understand their request, with

only 13% being unsatisfied or somewhat

unsatisfied.

• 33% of users say their children interact with the

voice assistant too.

Source: Adobe Analytics Jan 2018, Voicebot.ai

How are the users using their Voice Assistants?

Source: April 2017, IFTTT Survey.

The Voice Assistant users are most excited

about getting a voice enabled or

compatible:

• security systems (60%)

• smart lights (57%)

• thermostats (43%)

Voice is the Future

Most Voice Assistant devices are placed in :

• Living Room (61%)

• Bedroom (46%)

• Kitchen (46%)

How can my organization make money using Voice?

The answer to this questions lies in the answering the following

questions

Future of IoT - Voice First Experience

How can my organization create a unique voice first experience?

How can my organization stay relevant and competitive in the

upcoming Voice future?

Simplified Voice Interaction

DirectivesInstructions sent from Voice Assistant to Client

EventsInformation sent from

Client to Voice Assistant

Voice Hardware

Audio Front EndDevice Software

Voice Speaker

ASR, NLU, Voice Applications

Source: Experian and Creative Strategies 2016 survey analysis

Home Audio

Thermostats

Automobiles

Maker boards

Wearables

Small Appliances

Smartphones

Large AppliancesHome Security

TV / Video

IoT in devicesBuilding Voice Enabled devices

Voice Enable your solution

Types of Reference Designs

Reference Solution Customization Time to Market Hardware Experience

White Box Design

Least amount of hardware or

software customization.

Fastest. Ideal for custom

logo with or without custom

voice app

Minimum Hardware

experience required

Form Factor Reference

Design

Little more flexibility. Add

ports, add internal hardware,

etc.

Fast. Ideal for custom

solution with or without

custom voice app

Some Hardware

experience required

System Integrators

Very Flexible. Add to unique

form-factors and custom

design the end solution.

Long. Ideal for new

customer experience and

form factors on existing

product

Good understanding of

Hardware and IoT solution

stack.

Development Kit

Fully Flexible. Full flexibility to

choose HW, Firmware and

software.

Very long. Ideal for

creating innovative product

experience

Professional hardware and

software engineers needed

to build the solution.

Amazom.com or its affiliates. All rights reserved

Voice Enable your solution

• Build something unique and create delightful user experience

• Get inspiration from previous generation of technologies like Internet, Mobile, etc.

• Businesses and Industrial applications are slowly picking up.

Implementation

• Learn about different possibilities. Early industrial design decisions will heavily impact the

quality of the Voice experience

• Use Development kits

• Leverage the SDK and Solutions integrators

Source: http://smarthome.reviewed.com, Verge

Voice compatible devices: What will you make?

Smart Lights (Philips, LIFX,

TP- Link, GE, CREE, etc.)

Home Automation (August,

Ring, Schlage, etc.)

Security Cameras (Arlo, Nest,

Amazon, Guardzilla, etc.)

Switches, Dimmers, & Outlets

(Wemo, Insignia, Lutron, etc.)

Thermostat (Honeywell, Nest,

Sensi, etc.)

Automotive (Panasonic, Ford,

Garmin, Garageio, etc.)

Voice Applications:

• There are over 35000 Voice

apps across various Voice

platforms.

• 37% of Voice Assistant

owners have booked travel.

• 34% of users have Banking

app – Among them, 70%

Checked balance, 59% to

pay bill.

• 46% users used Healthcare

apps – 70% to ask about

symptoms.

Source: www.marketcharts.com, smarthome.reviewed.com

Popular Areas of Usage:

• Music (Spotify, Pandora, iHeartRadio,

TuneIn, etc.)

• Shopping (Amaozon.com, Best Buy, REI

Co-op, 1-800 Flowers, etc.)

• Food (Dominos, Allrecipes, Pizza Hut,

Starbucks, etc.)

• Health & Fitness (Fitbit, Five minute

workout, Headspace, WebMD, etc.)

• Banking (Capital One, Amex, PayPal, etc.)

• Education (History, Rosetta Stone, etc.)

• Ride sharing(Uber)

• Games (Jeopardy, Ghost, etc.)

• Kids (Kids Trivia, Storytime, etc.)

Voice Software Solution Creating Conversational Interface

• Gartner reports predict that by 2020, 85% of customer relationship with the enterprise will

be managed without human interaction.

• By 2020, 30% of web browsing will be done without a screen.

Chat bot with different combination of Text and/or Voice input and output.

Popular Bots

• Employee assistance: Less risky deployment. Use-cases like Custom answers based on role,

location, interests, etc. E.g., “What’s for lunch in the cafeteria”

• Customer Service agent: User authentication, Information requests, Initial request capture, etc.

• Executive assistant: Business Intelligence

• DevOps admin: Deployment

Questions

Resources

• https://www.voicebot.ai/2017/06/23/amazon-alexa-82-percent-smart-speaker-market-share/

• https://www.marketwatch.com/story/the-booming-smart-speaker-market-and-the-services-it-will-help-2018-01-18

• https://venturebeat.com/2017/11/21/heres-how-people-really-feel-about-their-digital-assistants/

• http://smarthome.reviewed.com/features/everything-that-works-with-amazon-echo-alexa#alexadevices

• https://www.marketingcharts.com/digital/non-mobile-connected-devices-81361