Date post: | 21-Mar-2017 |
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Business |
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Building Online Communities for
RealtorsMarch 14, 2017
RIAOCAnaheim, CA
Agenda
• About Me• The Modern Customer Journey• Introduction to Social Communities• Starting Your Social Community• Closing Thoughts
About Me
• Technology and marketing professional focused on Cloud / DevOps space – past experience at Cisco, HP, and Ingram Micro• Founder, Albert’s List – jobs community
with 22,500 members • Members have found work at companies
like Google, Cisco, GoPro, and Twitter
Part 1: The Modern Customer Journey
Buyers are Spending More Time Researching…
• 81% of shoppers conduct online research before buying (Adweek)• 95% of shoppers prefer brands provide information in the
buying process (Marketbridge) • 72% of shoppers use social media to research solutions
(MarketingProfs)
…While Younger Buyers are More Tech Savvy
• 39% of millennials engage with their phones more than people (MarketWatch)• 85% of millennials own smartphones (Neilsen) • Millennials represent $1.3 trillion in spending power (Boston
Consulting Group)
What’s the best way to reach and engage new customers?
Part 2: Introduction to Social Communities
What are Social Communities?
Platforms that provide relationship building and direct business opportunities to help stay top-of-mind while positioning an organization as an expert through:• Messaging Boards • Social Media Groups (Public/Private) • Public Social Media Presences
Why are Social Communities Important?
• A path along the buyer’s journey• Earned attention is more engaging• Top of the Business Funnel• Hub for your marketing strategy
Social Media Usage >
How Do You Use Social Communities?
• Creating attention• Building relationships• Customer success stories• Helpful news and buying tips• Expertise positioning
And Not?
• The hard sale • Politics and ranting• Inappropriate business frustrations
Part 3: Starting Your Social Community
Step #1: Start With Why
• Know your value• Harness your ambition• Embrace your passion
Step #2: Create Your Content
• Develop thought leadership• Engage creatively • Create awareness
Step #3: Select Your Platform
Go where the audience is (Recommendation: Facebook Groups)
Step #4: Attract and Build
• Use existing marketing• Leverage your content • Be human and engage
Final Thoughts
Final Thoughts
• Communities are not built overnight • Become an advocate for you • Amplify the customer experience• Be authentic and appropriate
Have fun!
Q&A
Thank You