Building Profitable Relationships, Faster.

@JeremyWaite Head of Strategy, EMEA Salesforce Marketing Cloud

jeremy.waite@salesforce.com

Building Profitable Relationships. Faster.

UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys

“77% of consumers don’t want a relationship with a brand.”

Business Challenges 2015 HARVARD BUSINESS REVIEW

“71% of clients would rather bank with digital pioneers like Google, Apple & Amazon.”

Wealth Report 2015 Salesforce Research

80% Executives Are Overwhelmed

There’s No Such Thing As… @Scobleizer

#BigData

5B Smartphones

by 2017

   

550M+ Social Networks, Blogs & Forums

(inc. Dark)

What is #BigData?

2.5 Quintillion

bytes of data every day

Social

Customer Purchase

Connected

Single View What Does It Look Like?

Sales

Service

Products

Marketing

Apps

Analytics

Communities

What if your was all connected?

Predict the Future.

“We need banking but we don’t need banks anymore.”

Bill Gates Co-Founder Microsoft

Disruptor Story My Recent Business Trip

Focused on Experiences Environment, Feeling, Context

Focused on Tasks A to B, Collect Money

Customer Experience Create More Value Than You Capture

Your Customer… How Do You Fair?

First account

Education funding

Car financing

Marriage

Property

Short term investing

Savings

Budgeting

Variable payments

Daily cash

Long term investing

Fixed transactions

Retirement planning

Wealth transition

Bill payments

Building a Customer Company Create More Value Than You Capture

•  Unified customer view •  Apps built disruptor fast

Cloud Mobile Profile Personal

•  Connect the total lifecycle •  Machine learning at scale

Big Data

Predictive

•  Enriched profile •  Employee productivity

Communities Sales Service Contextual

•  Proactive insights flow to everyone

Analytics Journeys Flow

Proactive

Building a Customer Company Create More Value Than You Capture

Real-­‐Time  Events  

Rich  Contextual  Data  

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Analyse  

Compute  The  Perfect  Response  

Deliver  The  Precise  ac<on    Proac<vely  and  In  Context  

Building a Customer Company Respond on their preferred channel

“Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

Steve Jobs Apple, NeXT, Pixar

00:22 00:22

Companies are no longer competing against each other. They are competing against speed.

Marc Benioff Salesforce

thank y u

Questions?

“You can’t purchase loyalty”.

Frank Underwood

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”

Jeff Bezos Founder & CEO Amazon.com

thank y u