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Building relationships in 140 Characters #GrowKelowna

Date post: 14-Jan-2015
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The slides for my presentation at the #GrowKelowna event: "Grow Your Business with Email & Social Media" today in Kelowna BC, Canada. Find more information here: http://tweet4ok.com/kelowna-event-grow-your-business-with-email-and-social-media/
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Page 1: Building relationships in 140 Characters #GrowKelowna
Page 2: Building relationships in 140 Characters #GrowKelowna
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“Secrets” to Social Media success

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“Secrets” to Social Media success

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“Secrets” to Social Media success

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Learning Research Discovering Information

Discuss Inform Share Broadcast

Why Twitter?

Follow to Listen Reach Followers

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What to do with Twitter? Customer Service Marketing Market Research Promotion Share resources Network Ask Questions Listen…….

http://tweet4ok.com/top-uses-for-twitter/

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Social Media Strategy Attract ambassadors Be human Connect Become a “Thought Leader” Build trust Social Media is part of your “brand” “Marketing doesn’t spread, stories do!”

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Who do you want to meet?

Resources Ambassadors

Share information valuable to you

Easy to read Well researched Your topics Your style Local (?)

Large network Eager to share Authority Follow back Responsive Track record

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Twitter is for Kids

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Twitter is a free advertising platform

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Just being on Twitter is enough

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My customers are not on Twitter

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Mind what you have learned. Save you it can~Yoda


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