Building Smart Communities

WhyMobile?

∗ Mobileadoption isgainingmomentumineveryverticalmarket

∗ Mobileuseisincreasingeverywhere withnosignsofslowingdownasthepreferred methodofcontentconsumption

∗ Startsmallandgrowassolutionisscalableovertime

∗ Compared toprintpublishingcontentcanbeupdated realtimeanddaily

∗ Anytime,Anywhere,AnyDevice 100%NomadicAccesswithCellular,Wi-Fi,LAN,andWAN.

MobileOptimizedVs.NativeApps

Mobile optimized web sites are not the same as a native Mobile Application. A native application gives you the ability to have interactivity and real time updates. A mobile optimized site, while maintaining the visual integrity of your brand, does not provide for real-time interaction with your community of users. In addition, these sites often require panning and zooming which younger audiences abandon more frequently. More than 2 clicks in they will abandon an app.

TheMobilePublishingLandscape

A mobile publishing platform different from a mobile web site allows small business owners to create a seamless experience for the customer that translates across multiple touch points in both the digital and physical spaces on mobile “channels” at the same time.

WhyisThisImportant?

∗ MobilehascreatedNEWparadigmsforcontentcreationandconsumption

∗ GivesChamberNEWanduntappedrevenue potentialwithmonetizationmodels

∗ Createsaplatform forcommunities tohave“OneVoice”toreachvisitors,residents, andlocalconsumerswithasingularcommunicationsplatform

∗ ProvideseconomiesofscopeandscaleinoneAppforchamber, town,andtourism.

∗ Createsuniqueuserexperiences forvisitors,business, customersandresidentswithrealtimepay-offs,promotions, andcommunityconnectivity

Chambers&MainStreetPrograms

SupportMemberBusinesses &EconomicDevelopment

Multimedia Business Listings

InteractiveGPSMaps

CommunityEventCalendar

HistoricWalkingTours

PushNotifications forAnnouncements&LocalNews

DigitalLoyaltyCardsorPassportProgram

BannersorInterstitial AdsforBusinessSpotlights&RevenueOptions

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WhyKirkwood?

Ourcommitmentistoprovideourcustomersinnovative,scalablemobilesolutionstoimprovemultichannelconnectivity,futurecommunications,andoverallrelationshipeffectiveness.

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CommunityCommunity BasedMobile Publishing Platform

App Analytics

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Responsive and Robust

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K Card Mobile Interactive Business Card

KeepingClientAppsRelevant

•Freshcontent iskey.TokeepuserscomingbacktoyourAppyouhavetokeepyourcontentupdated. Youcandothiseasily◦ adcreationanddelivery

•PushNotifications◦ Community311platform,weatheralerts,schoolclosings,poweroutages,etc…

•Usergeneratedengagement◦ Contests,games,voting,bestof,andmore

•RegularFeatures◦ Storiesofinterest,topics,groups,lifestyle,food,etc…

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Kirkwood offers a variety of ways Apps can be used as a revenue generator

§ “Pay to Play” models.

§ Basic, Enhanced and Premium listings§ Event listings§ Coupon & Deal listings§ “App within an App” concept§ Sell Advertising to “Best of” Winners§ Sell sponsorship for the postcard template§ Underwritten App by a master sponsor§ Create a partnership with another organization to co-brand the App

Making Money in Mobile

AppMarketingAssitanceKirkwoodProvidesMarketingConsultations&Resources

ClientMarketingExamples&BestPractices

AppStoreOptimizationwithKeywordReview

AppStoreBadges,Device Images&BrandingGuidelines

Ideas forPartnerships

ExampleSignage,Outdoor,Print&PromotionalAdvertising

Website&DigitalPromotionAnalysis

SocialMediaAnnouncements &PressReleases

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AnnualAppRefresh&AppReviewConsultation

AnnualAppRefresh isIncludedFreeofChargeOpportunity toAddNewFeatures&Updates toGraphics

AnnualAppReviewConsultation&MarketAnalysisisProvidedPriortoMakingAppUpdateSuggestions

ReviewofAppAnalytics:Downloads,Sessions, PopularContent/FeaturesAnalysisofAppStoreOptimization

EvaluationofCurrentMonetizationStrategiesReviewofAllPlatformFeatures&Suggestions forImplementation

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Analytics providedtomeasure app&marketingsuccess

Determine userinterests forfuturecontent

Reportusageinformationtoadvertisers

Analyzealltypesofactivity◦ NumberofUsers◦ Location,Video&EventViews◦ Session Length◦ FrequencyofUse

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KirkwoodMobile

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