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80 Hartford Avenue, Mount Vernon, New York 10553 Tel: 1-877-ICE-AIR-1 FAX: 914-668-5643 | www.ice-air.com Building Success from Coast to Coast What’s in the Sales Tip Last month, Ice Air and our California Rep, Sigler, hosted prospective customers for a fantastic weekend known as “Building Success from Coast to Coast.” Held at the Fairmont Sonoma Mission Inn, it included product demonstrations, golf and wine tastings. Sigler proposed the event as an opportunity to further activate the California markets by bringing Ice Air’s products and team to key potential customers in a high-end, relaxing environment. We planned the event with a Sigler team representing the San Francisco, Los Angeles, San Diego, Sacramento and Fresno markets. Sales Reps personally invited select customers based on their positions as senior-level engineers and mechanical contractors. Talk to us about events! Whether it’s a high-end weekend with key customers, or a targeted trade show in your region, Ice Air is interested in participating in events in your market. In May, we exhibited at the New Jersey Co-op, Condo, HOA Expo with G&C Sales, our sales rep in northern New Jersey, as a means to prospect new customers. We gained many potential leads and are already planning to sign up for next year! Fairmont Sonoma Mission Inn An onsite Friday evening cocktail reception and dinner featured a fully operational product demonstration, including the new Single Package Vertical AC/Heat Pump (SPAC) and Water-Cooled Air Conditioner (WCAC). Saturday’s agenda included a breakfast with a slideshow and product discussion, and an afternoon golf outing at the Sonoma Golf Club or a chauffeured vineyard tour with wine tastings. Sunday morning was devoted to one-on-one meetings with key prospective customers to “seal the deal” and focus on specific project and product follow-ups with each company. “Building Success from Coast to Coast” certainly lived up to its name! The Sigler team brought us both a great idea and top-notch prospects, and the Ice Air marketing and sales group delivered a World Class event. We anticipate building on the new relationships that began in Sonoma and creating valuable business opportunities for both Sigler and Ice Air. In fact, we’ve already started follow-up sales activity with senior-level attendees. Ice Air encourages all of our reps to take the initiative of bringing event opportunities to us in the future!
