Building Superior Membership and Accreditation Value

MAACBA Annual Meetig

New Brunswick, NJ

October 17, 2014

Global business environment

Introduction

Business & management practice

Higher education industry

…in a world of unprecedented change

The challenge

Accreditation

Introduction

Thought leadership

Value-added services

…to advance quality management education worldwide through

The mission

2014Members 1,436 ♦ 88 Countries

Educational 1,385Corporate 51

Accredited 716 ♦ 48 Countries

Events 80 ♦ 20 Countries

+ 30%

+ 25%

+ 45%

Since 2009

Introduction

AACSB in

Introduction

Reach of AACSB International

Distribution of schools as of September 2, 2014.

AACSB-accredited members present

No AACSB members present

AACSB members present

Introduction

Tampa1916/2004

Amsterdam2014

Singapore2009

Building value through globalization

Globalization and 2020

Recommend strategies and structures to significantly increase AACSB’s achievement of its global mission, providing for superior membership advantage as well as quality improvement and quality assurance services, with a particular focus on emerging economies.

AACSB 2020

Globalization and 2020

> 15 members- Co-chairs Santiago Iniguez & Mark Rice

> Process and methodology- Global research- International focus group meetings- Threaded discussions- Face-to-face 2020 meetings

About AACSB 2020

Globalization and 2020

Globalization and 2020

For AACSB, globalization has…

> Enhanced services and collaboration> Increased knowledge and influence> Provided additional scale and resources

2020 aims to build on initial success, leveraging globalization to create superior membership and accreditation value.

2020 Themes

> Increase engagement> Enhance value through regionalization> Foster international collaboration> Strengthen the brand

Globalization and 2020

Developing recommendations that…

2020 Timeline

Globalization and 2020

2014 2015Global engagement & feedback

Initial Themes2020 launched Final Report

Accreditation

Building value through accreditation

Changing a cultureCompliance > InnovationAcademic > ProfessionalQuality > Impact

Training and educationCommunicationLearningA

AC

SB

Accreditation

Leading through accreditation

22 volunteer training events570+ participants

40 accreditation seminar events1,900+ participants

40+ feature articles600+ web posts

12 early adopter schools

Implementing 2013 Standards

Education

Training

Communication

Learning

Accreditation

Thinking broadly about impact

Supporting efforts to diversify faculty models

Revealing opportunities to improve accreditation

What have we learned so far…

2014-201575% Continuous Improvement Reviews

Accreditation

an accreditation management systemManage accreditation processesStore vital informationCommunicate among teams, committees, mentors & staff

Improve staff efficiency and documentationReduce burden to schoolsLeverage for best practicesA

AC

SB

Investing in…

Accreditation

Financial models & strategies

Comparable data, tools, and informationEducation – business schools and institutionsAccreditation supportA

AC

SB

Changing market conditionsDeclining public and institutional supportOpaque financial structures

Helping schools with…

Accreditation

the marketing value of accreditationFocusing on distinctive missionsIncreasing external visibility and recognitionProviding marketing support

Global digital marketing campaignsMarketing platforms and lead generationBroad education, communication, and mediaA

AC

SB

Building the…

Accreditation

Visioning initiative and CIME

Building value through vision and leadership

Exploring> Future roles of management in society> Evolving expectations of management education> Emerging opportunities for business schools

Engaging> Higher and management education leaders> Business and government leaders> Students and alumni

The Process

Visioning initiative and CIME

2014 2015 2016

Future roles of management in society

Evolving expectations of management education

Emerging opportunities for business schools

ICAM 2015 ICAM 2016ICAM 2014

The Timeline

Visioning initiative and CIME

Centennial

Business Practices Council (BPC)> Created in 2013> 9 business practitioners> 4 academic leaders with business experience

A collaborative partnership of business and management education to inform gaps between business school graduates and employer needs, while supporting business school innovation, engagement, and impact.

Engaging Business Practice

Visioning initiative and CIME

President & CEO Position Description> International experience; global outlook> Demonstrated leadership capacity in diverse environments> Knowledge of higher and management education

Timeline> Position announcement – April 2014> Finalists selected – November 2014> New CEO announced – January 2015

Bridging Two CEOs

Visioning initiative and CIME

Questions