+ All Categories
Home > Business > Building Viral Ads with Social Media | Episode 3

Building Viral Ads with Social Media | Episode 3

Date post: 05-Jul-2015
Category:
Upload: adgentdigital
View: 961 times
Download: 1 times
Share this document with a friend
Description:
Here, at Episode 3, we’ll try to understand how to build ads that that would make people want to spread the word about your company and your brand. We’ll try to understand how different social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ can help you promote your brand. We’ll analyze which social media platform is best for you, and if you really are reaching out to your right target audience. And more importantly, we hope to see how your business is perceived by the market. Discover more at http://www.tabletadvertisingpros.com
16
Building Viral Ads with Social Media | Episode 3
Transcript
Page 1: Building Viral Ads with Social Media | Episode 3

Building Viral Ads with Social Media | Episode 3

Page 2: Building Viral Ads with Social Media | Episode 3

• The “Big 5” Social Networks

• Something Worth Sharing

• A Clear Call to Action

Page 3: Building Viral Ads with Social Media | Episode 3

The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”

Page 4: Building Viral Ads with Social Media | Episode 3

THE “BIG 5”

SOCIAL NETWORKS

Page 5: Building Viral Ads with Social Media | Episode 3

The 5 Most Sharable Social NetworksBy US Market Share of Visits %

0% 10% 20% 30% 40% 50% 60% 70%

Facebook

YouTube

Twitter

Pinterest

Google+

%

http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/

Page 6: Building Viral Ads with Social Media | Episode 3

Top 10 Brand

Movers on

Facebook

http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/

Page 7: Building Viral Ads with Social Media | Episode 3

Top 10 Brand

Movers on

YouTube

http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/

Page 8: Building Viral Ads with Social Media | Episode 3

http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp

Tech/Marketing

Business

Design/Fashion/Food

General

Page 9: Building Viral Ads with Social Media | Episode 3

SOMETHINGWORTH

SHARING

Page 10: Building Viral Ads with Social Media | Episode 3

• People Connect with People

“NOT BRANDS”• Be Relevant (aka. Timely)

• Be Different

Page 11: Building Viral Ads with Social Media | Episode 3

http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp

Page 12: Building Viral Ads with Social Media | Episode 3

CLEAR

CALL TO ACTION

Page 13: Building Viral Ads with Social Media | Episode 3

Intriguing Calls to Action

Page 14: Building Viral Ads with Social Media | Episode 3

Sharing Calls to Action

Page 15: Building Viral Ads with Social Media | Episode 3

• Tablet Devices

• iPad Mini?

• Cross-Platform Ads


Recommended